建構台灣母語線上社群與使用行為初探

A Preliminary Study of Building an Online Community for Language Revitalization in Taiwan

10.6710/JTLL.201409_9(2).0002

黃毓超(Yu-Chao HUANG)；李佩容(Amy Pei-Jung LEE)

母語 ； 社群媒體 ； 語言復振 ； 線上社群 ； 網際網路 ； mother tongue ； social media ； language revitalization ； online social community ； the Internet

臺灣語文研究

9卷2期（2014 / 09 / 01）

39 - 66

繁體中文

本文為應用傳播科技於語言復振之初探性研究，藉由網路跨時空和社群媒體網絡效益建構台灣母語線上社群平台，目的為讓社群參與者能即時分享並深入對話與交流，使社群成為母語認同的基礎，提升自身母語意識和使用。研究包含檢視當前台灣年輕一輩的語言學習歷程，討論母語流失背後因素以及社群建立後之使用行為調查分析。研究結果發現，語言情境消失是當前台灣母語流失的最主要因素，印證過去許多語言學家提出的警示。我們根據此平台的訊息內容分析與焦點團體訪談回饋，就母語線上社群的經營方向提出具體建議，期以此研究結果提供未來相關母語社群經營及運用新興傳播科技於復振工作之參考。

This paper presents a preliminary study of building an online community for language revitalization in Taiwan by creating an interactive web space which integrate several social media outlets such as Facebook page, YouTube channel, Twitter, and Flickr albums. We investigate language learning processes of young generation in Taiwan and propose that promoting the awareness of native languages and creating conversations among native language users are the two core works of this online community. We then analyze the messages posted on this platform during the first six months of its launch and conduct a series of focus group interviews to evaluate the effectiveness of this online platform. Results indicate that social media (e.g., Facebook) can be an effective online tool to connect native language learners for informational interaction, experience sharing, and community networking. Several suggestions are proposed for using social media as a new approach to language revitalization.

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