A Study on Calligraphic Fonts for Corporate Identity Design

10.29465/IJDMD.201010.0005

Yu-Lin Hsu

Chinese calligraphic fonts ； Calligraphic Script

國際數位媒體設計學刊

2卷1期（2010 / 10 / 01）

29 - 35

英文

Chinese fonts have been used in computing for more than twenty years. Much of the software has been developed using or including Chinese fonts. However, all of the computer operating systems were originally designed for Western languages, and then the application of Chinese fonts has been limited. Thus, Chinese fonts are created with character combination methods, in basic applications such as Fine Ming Script and Standard Kai Script. The displayed or printed Chinese characters are merely for conveying meaning, and aesthetic presentation is ignored. Chinese corporations must bring more of an emphasis on Chinese culture to their corporate image, in an environment that would otherwise approach homogeneous design. This research integrates Chinese calligraphic fonts into the network platform, as a source for the creative design of corporate trademarks.

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