A Study on Application of Kano Model to Satisfaction Quality with Different Type of Website

10.29465/IJDMD.201212.0005

Ching-Chun Huang

characteristic evaluation ； Kano model ； satisfaction with quality ； website design

國際數位媒體設計學刊

4卷1期（2012 / 12 / 01）

36 - 48

英文

As the functions of the websites are expanded and more complicated, users’ fear toward technological attacks has deepened the gap between humans and machines. Past studies on website design mostly focus on visual factors, use or functions. There are rich findings accumulated; however, the design quality of websites still has great discrepancy, and users still complain about the unfriendliness and lack of security of websites. The reason is that past studies only indicate the advantages and disadvantages of website design and could not provide the characteristic value related to design principles for the designers. This study applied Kano model and conducted questionnaire survey on university students who have visited websites to evaluate the quality attributes and satisfaction with portal sites and blogs, which are two popular types of website. Research findings specifically identify characteristic value of different types of website, and demonstrate the influences of different characteristics on users’ satisfaction. The findings can serve as references to academia or practical design.

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