Why Are Players Being Immersed in Online Game? A Study on the Game’s Creating Value of Emotion for Players

10.29465/IJDMD.201212.0006

Yuh-Shihng Chang；Chen-Chih Wang

Online game ； creating value of emotion ； flow experience ； attention span

國際數位媒體設計學刊

4卷1期（2012 / 12 / 01）

49 - 67

英文

This empirical research investigated the online gamers’ creating value of emotion. The study scopes on online game players’ emotional cognitive factors, flow experience, and consumption desire, which are included in our research model. This research method adopted empirical statistical analysis to examine the above constructs. This research takes 293 participants as the subjects for supporting our empirical research. The rate of this survey’s efficiency is 86.94 %. Reliability analysis of which it showed that all of variables Cronbach's α coefficients ranged from 0.73 to 0.93, the questionnaire thus concluded reliable validation of information for our research. The results showed that game’s creating value of emotion can enhance to strengthen the players’ attention span on game for next consumptions.

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