New Thoughts on Cultural Creative Product Design: A Case Study on the Transformation of Architectural Elements of a Taiwanese Temple

10.29465/IJDMD.201412_6(2).0001

Chia-Wei Kuo；Fu-Yuan Li

cultural creative design ； metaphysics ； integrated design scheme of cultural concepts

國際數位媒體設計學刊

6卷2期（2014 / 12 / 01）

1 - 17

英文

The recent trend of economics in Asia has seen a transition from high tech industries to the emphasis on the diversity of cultural creative industry. No latter than Korea, Japan, Hong Kong, Thailand, and Singapore, Taiwan has also raised the priority degree of strategic development of cultural and creative sector, so as to improve national competiveness via the integration of creativity, local culture and comprehensive marketing strategies. Nevertheless, despite the abundance of approaches toward cultural creative design, most designs were based on brief transformation of form. No cultural creative designs were accomplished via expert analysis and systematic construction of ideology, leaving an integral design model with flexibility unfortunately unavailable. To address this issue, an Integrated Design Scheme is proposed as a design approach based on metaphysical analysis with the aid of formal transformation and user feedback. This research targeted at Taipei Lungshan Temple by conducting detailed analysis on its architectural elements to investigate the essence of Taiwanese culture. Experts were invited to construct a set of practical design criteria, so as to define the application of metaphysical analysis and the approaches to incorporate multiple cultural concepts. To access the feasibility of this approach, we joined in hand with Lungshan Temple Foundation in the development of a public bench for use inside the Lungshan Temple, and the design accomplished was named the Sea-of-Cloud Bench. The work now serves in Lungshan Temple and is greatly appreciated by both local Taiwanese and international tourists. In reflection to the tolerant and harmonious world view of Chinese Confucianism, they also manifested the delicacy of dougong carving in the temple and the aesthetics of Chinese architecture. It is expected that the combination of metaphysical study and cultural element transformation proposed in this research would shed new insights upon cultural creative design.

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