Understanding Mobile Phone Users' Needs by Taxonomy of Experience (ToE)

10.29465/IJDMD.201506_7(1).0001

Wen-Chia Wang；Ian Coxon；Mark Young

Taxonomy of Experience ； SEEing ； user experience

國際數位媒體設計學刊

7卷1期（2015 / 06 / 01）

1 - 9

英文

This study aims to understand mobile phone users by a novel method-Taxonomy of Experience (ToE) and its data analysis process of SEEing. Phone users' experience was obtained when trialling an unfamiliar interface and handset. The established themes of ToE were provided for referring the users' experience; SEEing includes nine sequential stages for further deeply analyse of users' needs via transforming individual's verbal commentary into super-ordinary metaphors. Qualitative approaches were included to distil and to weight users' thinking regarding an object. The super-ordinary metaphors present the users' needs from different perspectives such as understanding, familiarity, freedom, specific, share, intimacy, comfortable and enjoyment. The alternative elements should be also considered when designing mobile phones and relevant interfaces such as Apps.

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