高齡者面對網路謠言困境之探討

The Preliminary Study on the Information Processing Dilemma of Internet Rumor in Elderly Person

10.29465/IJDMD.201906_11(1).0005

蔡楨永(Jen-Yung Tsai)；龍希文(Chi-Wen Lung)；林家安(Jia-An Lin)

網路謠言 ； 謠言傳播 ； Line群組 ； 高齡者 ； 資訊困境 ； Internet rumors ； rumors transmit ； Line groups ； elderly people ； information dilemmas

國際數位媒體設計學刊

11卷1期（2019 / 06 / 01）

53 - 59

繁體中文

高齡者常因不熟悉智慧型手機使用方式，造成操作失誤或資料刪除等問題。除了使用行為的的困境之外，高齡者也要面對大量網路訊息。資訊內容是否影響高齡者行為，他們的角色是參與討論還是轉換成傳播者，這些都是是值得探討的問題。本研究透過內容分析法，由高齡者Line群組各式訊息中過濾出謠言，進行內容編碼與找出訊息頻率與群組內成員互動情形。經過分析，高齡者對於政治議題，健康問題和勵志故事的比例最高，很容易被轉傳和引起關注。大量傳遞特定訊息的行為也造成了群組織內的爭端，群組成員甚至會選擇退出群組表示抗議，少數的成員會直接的反駁與爭執，呈現個人不同的喜好差異與反應行為。多數高齡者以直覺或感覺的方式看待謠言，並不會進行內容的檢驗，也不太在乎訊息的真偽。證明高齡者行容易被操縱，謠言經過變形，利用高齡者所關心的議題，透過人為改寫增加可信度，達到傳播謠言的目的。

Elderly people often frustrated to use smartphones, causing problems such as operational errors or data deletion as the information dilemmas. In addition to the predicament of using behaviors, elderly people also have to deal with a large number of online messages. Whether these online messages affect the behavior of elderly people, whether their role is to participate in the discussion or resend the message becomes a broadcaster is a question worth exploring. Through the content analysis methodology, this search finds out the rumors from elderly people's Line chatting groups and encodes content than finds the frequency of messages and the interaction of elderly members in the group. After analysis of these messages, elderly people will have a highly emotional response and transfer the issues of health information, and politically related topics. Such behaviors have also caused disputes within the line groups, and some elderly members may even choose to withdraw from the line group to protest. A small number of members will directly refute and argue for the different opinion, their behavior shows presenting different preferences and reactions of individuals. To increase credibility many of the internet rumors have been rewritten by the participant in the specific topics such as political or commercial campaign. Therefore the internet rumors have been transformed in different pattern and in audio and video format appear in the groups of the elderly person.

1. 李欣穎,汪志堅,駱少康,方文昌(2003)。網路謠言的跨國傳播現象初探。資訊社會研究，5，175-207。
   連結：
2. 盛治仁(2005)。電視談話性節目研究—來賓，議題結構及閱聽人特質分析。新聞學研究，84，163-203。
   連結：
3. Allport, G. W., & Postman, L. J. (1945). Section of psychology: the basic psychology of rumor. Transactions of the New York Academy of Sciences, 8(2 Series II), 61-81.
4. Antweiler, W.,Frank, M. Z.(2004).Is all that talk just noise? The information content of internet stock message boards.The Journal of finance,59(3),1259-1294.
5. Berelson, B.(1952).Content analysis in communication research.
6. Bordia, P.,DiFonzo, N.,Haines, R.,Chaseling, E.(2005).Rumors Denials as Persuasive Messages: Effects of Personal Relevance, Source, and Message Characteristics 1.Journal of applied social psychology,35(6),1301-1331.
7. Kapferer, J.-N.(1992).How rumors are born.Society,29(5),53-60.
8. Koenig, F.(1985).Rumor in the marketplace: The social psychology of commercial hearsay.Auburn House.
9. Kuhlthau, C. C.(1991).Inside the search process: Information seeking from the user's perspective.Journal of the American society for information science,42(5),361-371.
10. McClure, C. R.(1994).Network literacy: A role for libraries?.Information Technology and libraries,13(2),115.
11. Tumarkin, R.,Whitelaw, R. F.(2001).News or noise? Internet postings and stock prices.Financial Analysts Journal,57(3),41-51.
12. Walther, J. B.(1996).Computer-mediated communication: Impersonal, interpersonal, and hyperpersonal interaction.Communication research,23(1),3-43.
13. 內政部統計處. (2018). 107 年第 15 週內政統計通報 . Retrieved from https://www.moi.gov.tw/stat/news_detail.aspx?sn=13742
14. 王玉民(1994).社會科學研究方法原理.台北:洪葉文化.
15. 王石番(1992).傳播內容分析法：理論與實證.台北市:幼獅.
16. 徐美苓,黃淑貞(1998)。愛滋病新聞報導內容之分析。新聞學研究，56，237-268。
17. 財團法人台灣網路資訊中心. (2016). 2016 年台灣寬頻網路使用調查. Retrieved from https://www.twnic.net.tw/doc/twrp/20160922e.pdf