大學生對於台日新秀動畫偏好之差異研究

The Study of University Students Regard the Preference Difference of Rookie Animations between Taiwan and Japan

黃成永

動畫偏好 ； 生活型態 ； 因素分析 ； 集群分析 ； 單因子變異數分析 ； Animation Preference ； Lift Style ； Factor Analysis ； Cluster Analysis ； ANOVA

數位媒體設計國際研討會論文集

第九屆（2015 / 10 / 01）

110 - 118

繁體中文

台灣第一屆動畫盃以十支挑選過的台日新秀動畫進行全省巡迴放映，作者利用這個機會在東華大學場次想了解大學生對於台日新秀動畫偏好之差異，透過生活型態問卷來區分大學生的族群，七個動畫評價項目以七階Likert 尺度給受測者勾選。在生活型態的部分以因素分析縮減構面，16 題生活型態問項被歸納為四個構面，分別為規劃面、流行面、學習面、動畫面，再利用K-mean 集群分析將大學生分成四個族群，分別為型男、宅男、書呆與潮男。在動畫評價的部分再進行多變量的統計分析，結果發現除了風格這個問項外，大學生給台灣動畫的評價高於日本動畫，其中故事、角色、動態與分鏡四項具有統計上顯著差異；在四個族群裡面型男給的動畫評價分數最高，宅男給的動畫評價分數最低。在國別與族群分析上，平均數比較發現，在風格項目的部分，潮男不同於其他族群給台灣動畫比較高的評價，在角色項目型男不同於其他族群給日本動畫比較高的評價。因此建議台灣新秀動畫師要發展獨特與鮮明的風格，尋求型男諮詢可以得到高度的肯定，知道動畫的優點與特色，尋求宅男諮詢時，可以得知缺點與不足的部分。在風格部分建議找潮男尋求不同的意見，在角色的部分尋求型男會有特別的見解。

In Taiwan first animation cup, ten chosen of Taiwan and Japan rookie animations had the tour shows around Taiwan. In NDHU, the author took opportunity to do a questionnaire survey to realize the preference difference of university students regarding of rookie animations between Taiwan and Japan. In this research, the university students have be grouped by life style, meanwhile the questionnaire of seven animation evaluation events are be asked from the university student to fill by 7 Likert scale. In the questionnaire about life style, factor analysis had been used to reduce to four aspects as planning, fashion, learning, and animation. Afterward, the K-mean method was used to group the university students into metrosexual man, otaku, nerd, and pop male. In the scores of ten animations, the finding is the evaluation of Taiwan rookie animation is higher than Japan, except of the category of animation style. The evaluation of story, character, dynamic, and storyboard have statistically significant differences. The members of metrosexual man group mostly gave the highest scores to every aspects of evaluation. The otaku group is the lowest. At the compare of average, the finding is the pop male group gave Taiwan animation higher scores than Japan in animation style, unlike other groups were given lower score. Another finding is the Japan character average scores higher than Taiwan which given by metrosexual man group. The other groups are contrary. According to the results mentioned above, the suggestion is Taiwan rookie animators should develop their own unique and distinctive animation style. The consultation from metrosexual man would give high affirmative to animators. In seeking the opinion from otaku would get the issues of shortcomings and deficiencies. In the animation style, the suggestion is the animator should be advised by pop male. And in the animation character, the special opinions would be given by metrosexual man.