電子遊戲反派角色色彩趨勢之初探

Preliminary Study on Color Tendency of the Villain's Character in Video Game

吳政勳；張文山；陳光大

電子遊戲 ； 反派角色 ； 色彩量化 ； video games ； villain ； color quantization

數位媒體設計國際研討會論文集

第十四屆（2021 / 06 / 11）

209 - 219

繁體中文

電子遊戲是近年裡快速崛起的潛力產業，可謂新世代多種藝文娛樂之集合體。但現階段的學術研究偏向於技術應用與客群分析，美學與設計的研究相對著墨較少，因此本研究以電子遊戲美學的角度切入，針對電子遊戲元素反派角色之色彩。本研究目欲探討的方向為：以色彩屬性分析電子遊戲反派角色的用色趨勢。本研究分為四個階段：一為研究規劃，用以制定範圍與尋找樣本；二為半結構式訪談，強化本研究之目的與樣本和適度；三，利用焦點團體分離樣本色彩；四成果分析。樣本為近五年之口碑電子遊戲，共10款27隻反派角色。分析結果與半結構訪談結果相近，色相相較以往更具靈活，彩度、明度以低飽、中明度見長。統整之結果可供遊戲角色設計者或相關人員進行配色與色彩計畫時的參考，並期望能做為未來相關領域之研究者做為參考依據發展至更多元的面向與用途。

Video games are a potential industry that has rapidly emerged in recent years, and it can be described as a collection of various arts, culture and entertainment in the new generation. However, the current academic research is biased towards technology application and customer group analysis, and the research on aesthetics and design is relatively less focused. Therefore, this research starts from the perspective of video game aesthetics and focuses on the color of the villain role of video game elements. The purpose of this research is to analyze the color trend of the villain characters in video games with color attributes. This research is divided into four stages: one is the research plan, which is used to formulate the scope and find samples; the other is semi-structured interviews, which strengthens the purpose and sample and moderation of this research; third, the use of focus groups to separate the color of samples; four analysis of results . The sample is a word-of-mouth video game in the past five years, with a total of 10 video games and 27 villains. The results of the analysis are similar to those of the semi-structured interviews, and the hue is more flexible than before. The chroma and brightness are known for low saturation and medium brightness. The result of the integration can be used as a reference for game character designers or related personnel in color matching and color planning, and is expected to be used as a reference for researchers in related fields in the future to develop into more diverse aspects and uses.