運用擴增實境技術以保存城市在地文化記憶

Use augmented reality technology to preserve the local cultural memory of city

許宏賓；鄭翔鴻

多媒體設計 ； 擴增實境 ； 文化記憶保存 ； 互動體驗學習 ； multimedia design ； augmented reality ； local cultural preservation ； interactive experience ； experiential learning

數位媒體設計國際研討會論文集

第十四屆（2021 / 06 / 11）

337 - 344

繁體中文

多媒體設計時代興起，加上數位科技的進步，無論是廣告、教育、藝術及網路等，皆透過多媒體技術傳遞了大量的訊息。近年來世界對於在地文化認識及保存意識逐漸提升，許多人皆會透過旅遊及體驗活動的方式，將本土文化記憶永續保存。擴增實境（Augmented Reality, AR）技術不僅能讓體驗者體驗真實感受，還能實際到現場進行體驗學習增加記憶點。本研究將運用擴增實境技術，以保存台南城市文化為目的進行研究，首先蒐集台南在地21個個案，接著以個案研究法進行田野調查及訪談，並將個案分析及分類，最後整理出三個主題：台南好時刻、台南好佛心及台南好神人，並以台南好時刻此主題進行研究設計，建構一套結合新舊概念，以傳統紙本刊物為載體，用圖片及文字紀錄台南故事，再結合擴增實境技術，透過多媒體導覽互動體驗的方式，讓使用者親身體驗，以達到保存城市在地文化記憶之成效。

With the rise of the multimedia design era and the advancement of digital technology, whether it is advertising, education, art, and the Internet, a large amount of information is transmitted through multimedia technology. In recent years, local cultural preservation has gradually gained attention, many people began to preserve the local culture through tourism and experience activities. Augmented Reality (Augmented Reality, AR) technology not only allows the experiencer to get a more realistic experience, but also strengthens the memory of learning in reality. The purpose of this research is to use augmented reality technology to preserve Tainan's urban culture. This research collects 21 cases of Tainan local culture for investigation and interviews, and then analyzes the cases to sort out three themes, and choose one of the themes to design. In addition to using traditional paper publications as a carrier to record Tainan stories with pictures and words. This research also combines augmented reality technology to allow users to experience personally through multimedia guided interactive experience, so as to achieve the effect of preserving the cultural memory of the city.