企業識別系統研究－以自創品牌「純自然」為例

Corporate Identity System - Own Brand Manufacturing Nature Pure as an Example

簡紹懷(Shaohuai Chien)；任永新(Yunghsin Jen)

CIS ； 企業識別系統 ； 個案研究 ； 品牌價值 ； CIS ； Corporate Identification System ； case study method ； Brand Value

數位媒體設計國際研討會論文集

第十二屆（2019 / 06 / 14）

34 - 40

繁體中文;英文

在現今不斷求新求變的競爭社會之下，企業為了提升品牌知名度，增加企業形象，因此企業識別系統（Corporate Identification System）為此誕生。本研究以為了拓展自家產品的客源為主軸，由於自家產品沒有店面，只在傳統市場販售，且不是固定市場使得客源發展緩慢，因此研究者實際參與觀察，確認產品走向與定位，利用視覺符號整理出適合自家產品「純自然」的創作架構。本研究的創作包含了「純自然」的主要標誌、標準字、標準色以及其他創作應用：DM、名片、布旗，且研究者為了能夠符合市場的年齡層，設計的創作應用不會太過年輕，並能在視覺上將欲表達之企業形象呈現。

Currently, in this rapidly changing and highly competitive society, in order to enhance brand awareness and raise the visualization of brand for the company. The Corporate Identification System has been designed. This research is based on expanding the customer source for self-own products. Since there is no fixed brick-and- mortar store for the self-own products, it's only put on the unfixed traditional market that makes the development of customer source growing very slowly. Therefore, the researcher participates in the observation and verify the product orientation and positioning, also organize the creative framework that is suitable for the self-own products "Nature pure" by the visual icon. The creation of this research includes the Logo of "Nature pure", Logotype, key colors and other application designs: DM, business cards, flags. The application design won't be too young in order to cater to the target age group of the market, also try to present the corporate image visually.