中國風圖像元素應用於婚紗設計之創作

The Application Of Chinese Style Image In Wedding Dress Design

陳慧霞(Hui-Hsia Chen)；陳億瑄(Yi-Hsuan Chen)

婚紗 ； 中國風 ； 圖像元素 ； wedding dress ； Chinese style ； image elements

數位媒體設計國際研討會論文集

第十二屆（2019 / 06 / 14）

190 - 199

繁體中文;英文

近年來婚紗產業快速崛起，在台灣各地亦可見「婚紗街」文化產業，不同於19世紀前，西方世界平民百姓對穿上婚紗禮服，即為體驗上流社會的想像，對現代人而言，婚紗扮演著承接人生的重要角色，本研究目的為將此生涯重要里程與文化融合，以東方元素融入現代較普遍性之西方婚紗款式，使生活記憶亦能體現文化傳承。本研究參考「中國風海報設計元素分析－以《中國風》一書為例」（黃心蘭，2016）中整理之中國傳統圖像元素，運用專家問卷訪談法，透過8位時尚設計相關領域專家，找出可代表中國風，亦適合運用於婚紗設計之圖像元素，並邀請3位設計師針對篩選的圖像元素進行設計，且將設計的36款圖像元素透過偏好問卷調查，分析大眾之偏好。

In recent years, the wedding industry has risen rapidly. The "Bridal Street" cultural industry can also be seen in all parts of Taiwan. Unlike the 19th century, the civilians in the Western world wore wedding dresses, which is the imagination of the upper class. For the modern people, the wedding dress Playing an important role in life. The purpose of this study is to "make this important moment of the memories" Cultural integration, the integration of Eastern elements into the more modern Western wedding styles, so that life memories can also reflect cultural heritage. This study takes "A Study of Chinoiserie Poster Design Element - A Case study of "Chinoiserie" Book" (Huang Xinlan, 2016) as a reference for Chinese traditional image elements, using questionnaire interviews, through 8 experts in fashion related fields, It screens out the image elements that can represent the Chinese style, and is also suitable for wedding design.