標示系統研究與設計－以台北國際藝術村為例

A study of signage system design-A case study of Taipei Artist Village-Treasure Hill

葉純琳(Chun-Lin Yeh)；王文嘉(Wen-Chia Wang)

使用者經驗 ； 標示系統 ； 環境特色 ； user experience ； signage system ； environmental characteristics

數位媒體設計國際研討會論文集

第十二屆（2019 / 06 / 14）

458 - 469

繁體中文;英文

在公共空間中，好的標識系統能夠清楚地傳達資訊，讓參觀者快速抵達目的地或目標物，減少尋路的時間。本研究的目標為重新設計「寶藏巖國際藝術村」之標示系統；透過文獻探討瞭解標識系統的定義與相關的設計要素後，對照該區域的標識系統，似存在方位指示較不明確的問題，且標示設計為求簡約，似缺乏當地人文特色的溫度。中原大學文化創意研究中心近年為大溪木藝生態博物館、龍潭、大陸陽朔景區…等單位設計標識系統，其嚴謹的調查方式與創作過程均可作為本研究之借鏡。本研究將以問卷與訪談的方式瞭解民眾對於目前標示系統的滿意程度，並實地探究該環境之色彩、相關物件、環境特色以作為實作的基礎；在重新設計該地主要的標示後，以問卷的方式驗證本研究之設計優於當地現有之設計。期許未來遊客能夠輕易地隨著標示移動，完整參觀全區，對當地過往的文化有更進一步的瞭解，並提昇遊客的遊憩體驗。

Good design of signs delivers clear information to visitors to reach the destination or target in a short time in public space. This study attempts to redesign the sign system in Taipei Artist Village-Treasure Hill. According to the understanding the definition and design principles of sign design via literature review, the signs seem unclear at pointing the directions in Taipei Artist Village-Treasure Hill. In addition, the simplified signs seem lack local cultural characteristics. In recent years, Chung Yuan Christian University in Taiwan dedicates at sign design for Daxi Wood Art Ecomuseum, Longtan, Yangshuo Ecomuseum in China, and so forth. The investigation and creative process is the model of this study. Therefore, this study conducts questionnaire and interview to understand people's satisfaction of current sign system, more importantly, investigate local colour, objects, environment and features as the foundation for redesigning the sign system. The redesigned signs were tested via online questionnaire to proof the design is better than current sign system in Taipei Artist Village-Treasure Hill. This study hopes that the clear signs will be easier for tourists to visit the whole area of Taipei Artist Village-Treasure Hill to understand more about the local history and improve tourists' travel experience.