銀髮族使用餐飲類響應式網站之研究

The study on using RWD website of elderly adults

謝宜芳(Yi-Fang Hsieh)

銀髮族 ； 響應式網頁 ； 餐飲類網站 ； TAM與TTF整合性模式 ； Elderly adults ； Responsive web design ； Catering website ； Technology acceptance model ； Task-technology adaptation theory

台北海洋科技大學學報

12卷1期（2021 / 03 / 01）

135 - 166

繁體中文

有鑑於響應式網頁設計技術已成為設計網頁時的必要考量，尤其在餐飲業者紛紛推出網路訂購或網站服務之際，響應式網頁介面的運用是否會更益於銀髮族對餐飲網站上各式網路資訊的瀏覽，針對此問題，本研究運用科技接受與任務-科技適配理論的整合模式以探討銀髮族對於餐飲業所提供的響應式網頁之使用行為。本研究結果顯示，銀髮族會「隨時」使用餐飲網頁，且1/2的銀髮族為家中主要購買者，但在購買餐飲產品時仍以現場購買居多，64歲以下及大學含專科學歷的銀髮族使用RWD餐飲網頁行為較高；另從銀髮族的習慣可知，知覺有用性影響使用態度，使用態度影響採用意願、64歲以下的銀髮族認為去使用RWD餐飲網頁是有用的、學歷較低的銀髮族認為去使用RWD餐飲網頁是無作用的。基於研究結果，本研究針對餐飲業者的建議共有四點：分別為（1）藉由促銷活動提高銀髮族知覺RWD餐飲網頁的存在性、（2）藉由宣傳手法強化銀髮族知覺RWD餐飲網頁的有用性（3）藉由現場教學活動讓銀髮族熟悉RWD餐飲網頁的操作及（4）考量銀髮族特性以建置適合其使用的RWD餐飲網頁內容；針對銀髮族群的建議有兩點：分別為（1）盤點自身使用的3C產品及（2）透過各式管道以學習科技知識。

In view of the fact that responsive web design technology has become a necessary consideration when designing web pages, especially when catering companies have launched online ordering or website services, whether the use of responsive web interface will be more beneficial to the elderly adults. For the browsing of Internet information, in response to this problem, this study uses the integration model of technology acceptance and task-technology adaptation theory to explore the use of responsive webpages provided by the catering industry by the elderly adults. The results of this study show that elderly adults use the catering website ＂anytime＂, and 1/2 of the elderly adults are the main buyers at home, but they still buy on-site when purchasing catering products. elderly adults under 64 and college with a college degree The behavior of using RWD catering web pages is relatively high; in addition, it can be seen from the habits of elderly adults that perceived usefulness affects their attitudes to use, and their use attitude affects their willingness to adopt. elderly adults under 64 believe that it is useful to use RWD catering web pages, and they have lower academic qualifications. The elderly adults think that it is useless to use the RWD restaurant website. Based on the results of the research, this research has four suggestions for the catering industry: (1) increase the awareness of the elderly adults by promoting the existence of RWD catering websites, and (2) strengthen the awareness of the elderly adults on the RWD catering websites through publicity techniques. Usefulness, (3) Make elderly adults familiar with the operation of RWD catering website through on-site teaching activities and (4) consider the characteristics of elderly adults to build RWD catering website content suitable for their use; there are two suggestions for elderly adults: respectively: (1) Inventory of 3C products used by oneself and (2) through various channels to learn scientific and technological knowledge.

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