國民旅遊安全與行為意向關聯性之研究

Research on the Relevance of National Tourism Safety and Behavior Intention

謝家豪(Chia-Hao Hsieh)

國民旅遊 ； 旅遊安全 ； 旅遊態度 ； 行為意向 ； national tourism ； tourism safety ； tourism attitudes ； behavior intentions

台北海洋科技大學學報

12卷1期（2021 / 03 / 01）

71 - 90

繁體中文

國民旅遊安全研究擷取近期內參與國內旅遊之觀光客為研究對象，從參加國內旅遊的觀光客對觀光後的主要觀感為基礎，討論旅遊安全與旅遊態度對行為意向之關係。就本國民旅遊安全與行為意向關聯性之研究的主要目的歸納如下：討論旅遊安全與行為意向間之關係；探索旅遊安全與旅遊態度間之關係；確認旅遊態度與行為意向間之關係；以抽樣對象分析觀光客之性別、年齡、教育程度等人口統計變數與本研究主要議題之關係。國民旅遊安全與行為意向關聯性之研究抽樣方為便利抽樣為基礎；問卷共計發放300份，實際有效樣本共計257份，回收率達85.6%。利用層級迴歸方法分析，解釋各變相間之關係，取的實證解果為：旅遊安全與行為意向呈顯著正向關係；旅遊安全與旅遊態度呈部分顯著正向關係；旅遊態度與行為意向呈部分顯著正向關係。

The research on national tourism safety selects tourists who have recently participated in domestic tourism as the research object, and discusses the relationship between tourism safety and tourism attitudes and behavior intentions based on the main perceptions of tourists participating in domestic tourism after sightseeing. The main purpose of the research on the relationship between tourism safety and behavior intention of our nationals is summarized as follows: discuss the relationship between tourism safety and behavior intention; explore the relationship between tourism safety and tourism attitude; confirm the relationship between tourism attitude and behavior intention; take samples The object analyzes the relationship between demographic variables such as gender, age, education level of tourists and the main topics of this research. The sampling method for the study of the relationship between national tourism safety and behavior intention is based on convenience sampling; a total of 300 questionnaires were issued, and a total of 257 valid samples were obtained, with a recovery rate of 85.6%. Using hierarchical regression analysis to explain the relationship between the various disguised phases, the empirical results are as follows: tourism safety and behavior intention show a significant positive relationship; tourism safety and tourism attitude show a partial significant positive relationship; tourism attitude and behavior intention show a partial relationship Significantly positive relationship.

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