Countermeasures of TV News Program Communication under the Background of Media Convergence

10.6911/WSRJ.202206_8(6).0004

Zizhuo Ning

Media convergence ； Television news programs ； Communication countermeasures

World Scientific Research Journal

8卷6期（2022 / 06 / 01）

23 - 28

英文

With the continuous development of science and technology, media forms are changing with each passing day. As an indispensable media in people's life, traditional media forms have been unable to meet the needs of the times with rapid development, and new media came into being. There are various forms of new media, including Internet, mobile client, Internet TV, etc. the integration of various new media forms has formed the era of integrated media. As a product of the traditional media era, how TV news programs achieve long‐term development in the era of integrated media has become one of the most concerned contents of TV stations, and how to find a foothold in people's rich information collection channels has also become an urgent problem to be solved. This paper will summarize the communication countermeasures of TV news programs under the background of media convergence, and play a positive role in improving the communication effect of TV news programs.