Research on The Visual Design of Huaiyang Lotus Festival Brand Culture Promotion

10.6911/WSRJ.202206_8(6).0038

Zhixin Liu；Mengting Chen

Local culture of Central Plains ； Huaiyang Lotus Festival ； Cultural and creative design

World Scientific Research Journal

8卷6期（2022 / 06 / 01）

285 - 293

英文

This research design takes Huaiyang Lotus Festival as the main object. From the Shang and Zhou dynasties to the present, Repeatedly and cyclically, it has become the original ecological lotus population in the Central Plains. Every summer, the 10,000‐mu Longhu lotus flowers are blooming. The fragrance spreads farther and is more fragrant, standing straight and clean in the water. It has become an excellent place for tourists to enjoy the lotus flowers and relieve the summer heat. The research and design around the ＂Huaiyang Lotus Festival＂ hopes that more people can understand the Huaiyang Lotus Festival. Through the investigation and research of the Huaiyang Lotus Festival, the decorative illustration design is carried out according to the character and shape of the lotus. It is used in the production and design of cultural and creative products from the aspects of shape, material, pattern, etc. The combination of traditional elements and modern illustration forms can highlight its uniqueness, deepen everyone's impression of the Huaiyang Lotus Festival, and improve the popularity of the Huaiyang Lotus Festival.