An Empirical Study of Female Images in Mass Communication

10.6911/WSRJ.202206_8(6).0083

Yanjia Wu

Female media image ； Public Communication ； Feminist media criticism

World Scientific Research Journal

8卷6期（2022 / 06 / 01）

648 - 657

英文

In order to gain the recognition of the traditional camp, the mass media usually use strategic statements and selective emphasis to reflect the social and cultural norms. Since then, the distorted female images have been continuously constructed and spread by the standardized gender culture. Feminist media criticism requires the mass media to consciously reflect on the maintenance of the gender order, but the results are minimal. Taking female media images as the research object, this paper analyzes the concrete presentation of female media images in domestic mass media by investigating the differences between female images in mass media and audience cognition, and then explores the internal motivation and specific mechanism of mass media in constructing female media images, and puts forward relevant improvement suggestions, hoping to provide a unique and valuable perspective for related research and make some contributions to promoting the localization of female discourse.