Research on the Marketing Strategy of Agricultural Products Under the Background of the Epidemic‐‐Taking Xiaogang Village as An Example

10.6911/WSRJ.202206_8(6).0112

Qingqing Qiu；Manru Huang；Zhe Jing

Epidemic background ； Characteristic agricultural products ； Marketing ； Countermeasures

World Scientific Research Journal

8卷6期（2022 / 06 / 01）

855 - 860

英文

The diversity of agricultural resources in Xiaogang Village is outstanding, and it is suitable for the development of regional characteristic agricultural products. However, the sudden new crown epidemic has exposed the shortcomings of Xiaogang Village in the brand marketing of characteristic agricultural products. In the post‐epidemic era, it is urgent to build a brand marketing strategy for characteristic agricultural products. This paper studies the current measures taken by Xiaogang Village in the brand marketing of characteristic agricultural products, analyzes the difficulties faced by the brand marketing of characteristic agricultural products under the epidemic, and explores the marketing strategies of characteristic agricultural products in the post‐epidemic era.