| 题名 |
魅力工學於精油按摩消費情境影響因子之研究 |
| 并列篇名 |
Applying Aesthetic Engineering to Essence Oil massage: a Study of Affecting Factors in Consumption Context |
| 作者 |
何儷倩(Li-Chien Ho)；黃彥(Yen Huang)；黃宬(Cheng Huang) |
| 关键词 |
養生保健 ； 精油按摩 ； 魅力工學 ； 問卷設計 ； 重要度與滿意 ； 消費情境 ； Mental health and physical health ； Essence oil massage ； Aesthetic engineering ； questionnaire ； Importance and satisfaction analyses ； Performance of consumption |
| 期刊名称 |
計量管理期刊 |
| 卷期/出版年月 |
20卷2期（2023 / 11 / 01） |
| 页次 |
1 - 19 |
| 内容语文 |
繁體中文;英文 |
| 中文摘要 |
現代社會的節奏越來越快，人們面對的生活壓力也越來越大，這種情況下，人們更需要透過保持身心健康來應對生活壓力，因此養生保健的觀念愈來愈受到重視，並且逐漸成為一種生活態度和價值觀。所以坊間隨處可見的養生保健按摩館、中醫推拿館、美容美體水療美學館及盲人按摩館等。民眾普遍認同精油按摩業在健康保健的重要性，相關產業更是以每年以飛快的成長迅速在市場上展露頭腳，儼然精油按摩已經是現代人尋找身、心靈紓壓放鬆及保健的最佳首選。而其中創新和客製化是提高消費者忠誠度和吸引更多消費者的關鍵，業者應該關注消費者需求和市場趨勢，提供優質的服務和體驗，並且利用社交媒體等渠道來推廣業務。而以往有關於精油按摩產業之研究大都著重於身體感官體驗、體驗行銷、體驗價值、服務品質、顧客行為與顧客滿意度等，針對精油按摩消費情境有關之研究非常稀少。因此本文應用魅力工學之評估構造法，蒐集消費者對精油按摩業者之空間及活動等相關資料，深入訪談消費者與資深美療師等相關之高渉入者，了解消費者心中最在意想法與的感受。再將訪談結果繪製出評估構造圖，進而歸納分析出五大原始魅力因子，進而提出抽象魅力因子和具體魅力因子，做為問卷設計之項目。實際的透過重要度與滿意度調查分析，了解消費情境在各項屬性之績效表現和屬性之重要度與具體評價，提供消費者更好及更多元的服務，達到業者永續經營之狀態。 |
| 英文摘要 |
Modern people are faced with aggravated stress from life due to accelerating social development. As a consequence, people in general need to maintain their mental health and physical health. To counter stress from life, they are supposed to place more and more emphasis on life nourishing and health care, which has become their attitude toward life and life value. Such a social phenomenon is evidenced by omnipresent life nourishing massage salons, Chinese herbal doctors' tuina pavilions, skin and body care aqua aesthetic salons and blind people's massage salons. People have taken it for granted that essence oil massage plays an important role in health care. The essence oil massage market has been on rapid development in the past few years. People in general have considered essential oil message as the best strategy for relieving mental and physical stress and maintaining health care. Innovation and customer-tailoring are regarded as the two keys to improving customer royalty and attracting more consumers. Managers should take consumer needs and market trends into serious consideration, thus providing excellent quality service and customer experiencing. They should also promote business via social media. Past research on essence oil massage has mainly focused on body sensory experiencing, experiencing marketing and value, service quality, customer behavior and satisfaction. So far, little attention has been paid to consumption context of essence oil massage. The present study based on the evaluation of construction method in aesthetic engineering, collected data related to consumer perception of essence oil salon spaces and activities on the one hand, and conducted in-depth interviews with consumer and massage therapists so as to know consumers' genuine thoughts and feelings. The results of the interviews were converted into the evaluation of construction diagram, from which 5 affecting factors were inducted after analysis. The survey questionnaire items were developed based on abstract aesthetic affecting factors and concrete aesthetic factors. Importance and satisfaction analyses were applied to understand the performance of consumption context in each attribute, importance of attributes, and concrete evaluation. The finding can provide consumers with better diversified service and lead to sustainable business management. |
| 主题分类 |
工程學 >
工程學綜合 社會科學 > 管理學 |
| 参考文献 |
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