中医本草主题背景下文创产品的设计原则及优化创新

Design Principles and Optimization for Cultural and Creative Products in Chinese Herbal Medicine Context

10.6763/IJTCMHP.202211_6(2).0004

周文文(Zhou Wenwen)；叶茂(Ye Mao)

中医本草 ； 文创产品设计 ； 原则 ； 创新 ； Traditional Chinese Medicine ； Cultural and Creative Product Design ； Principles ； Innovation

中醫本草健康促進期刊

6卷2期（2022 / 11 / 15）

61 - 69

簡體中文

中医是中华民族在漫长的生活实践和医疗经验中总结而成的具有独特理论根基和自身风格的医疗体系。着力将文创与中医药文化相结合，既能扩大文化产业市场，也能传承和发扬中华文化传统。在进行中医本草主题文创产品设计过程中，应遵守文化性、创新性、实用性、宽泛性等特点展开设计，才能设计出更多符合现代人审美需求的文创产品。

Traditional Chinese medicine (TCM) is a medical system with unique theoretical foundation and its own style, which is concluded from the long life practice and medical experience of the Chinese nation. Focusing on the combination of cultural innovation and traditional Chinese medicine culture can not only expand the cultural industry market, but also inherit and carry forward Chinese cultural traditions. In the design process of traditional Chinese medicine themed cultural and creative products, we should abide by the characteristics of culture, innovation, practicability, broad design, so as to design more cultural and reative products that meet the aesthetic needs of modern people.

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