Upgrading the Public Health Service Unit in the 4th Health Region to become a Health Literacy Organization: Using a model of motivation and participation from the registration of a Sasukoonchai website

10.30207/AHLA.202312.0005

Malinee Aimekong；Watcharee Rueankong

Health literacy organization ； public health service unit ； the 4th health region

The Proceeding of the 9th AHLA International Health Literacy Conference: Health Literacy and Social Resilience

2023（2023 / 12 / 01）

5 - 5

英文

Background: Currently, there are many communication channels, and some people need clarification about deciding which health information to follow. Creating a health literacy organization is a vital structure that will systematically develop the potential of people and organizations until becoming a health-literate society. Objectives: 1. To upgrade the public health service units in the 4th Health Region to become health literacy organizations. 2. To study the model of motivation and participation in elevating the public health service unit in the 4th health region to become a health literate organization. Methods: This research used Action-Mixed method research by applying the concepts and theories of motivation and participation. The study is divided into three phases: Phase 1 is preparation and creates motivation, and Phase 2 creates participation. Phase 3 takes lessons from the operation, incentive, and participation model to become a health literacy organization. Results: Five hundred and fifty-two public health service units in the 4th health region applied to be health literate organizations by registering through the Sasukoonchai website, representing 63.08 percent of all the service units. One hundred and twenty-seven units are to become health literacy organizations, representing 23.00 percent. A result of lessons learned is that a clear policy is vital and a success factor. Leadership is essential in driving a health-literate organization; continuous supervision and mentoring exist. Conclusion: Public health service units should be developed into health-literate organizations. To be a friendly and conducive source for people receiving better health services.