Health literacy approach employing "Tiktok platform" to improve self-care behaviors and health impacts in breast cancer patients enduring radiation treatment

10.30207/AHLA.202312.0042

Suwinya Dhanasilangkura；Chuleerat Songtam；Chayanis Chamnanjan

Breast cancer ； health literacy ； radiation therapy ； social media ； tiktok

The Proceeding of the 9th AHLA International Health Literacy Conference: Health Literacy and Social Resilience

2023（2023 / 12 / 01）

44 - 44

英文

Background: Breast cancer is the most common cancer among women across the world. It is the third leading cause of female mortality in Thailand. Although radiation is a topical treatment used to manage and prevent disease recurrence, the majority of breast cancer therapies are combined treatments. Present era, social media, particularly the "Tiktok application" has a powerful effect on breast cancer patients. Thailand has 38 million accounts, which ranks it the eighth in the world. Objective: The purpose of this study was to examine the way a social media health literacy model improved self-management for breast cancer patients undergoing radiation. Methods: This study included 50 breast cancer patients being treated with radiation at Udon Thani Cancer Hospital. They were allocated into two groups of 25 patients at random. Over a three-week period, the control group received standard care from a radiotherapy nurse who provided care based on the problems encountered, whereas the experimental group received two group health literacy sessions, two individual sessions, and as many social media (TikTok) sessions as desired. The quality assurance testing of the research tools was successful. The validity was reviewed by three experts; the content validity index was 0.99, and the Pearson correlation value was 0.97. Independent t-test statistics were employed. Result: The findings revealed that the mean radiation knowledge score, behaviors, and complications of breast cancer patients receiving irradiation in the experimental group were significantly greater than the control group (P < 0.01). Not only that, but skin complication radiation outperformed in the experimental group than in the control group (P < 0.01). Conclusion: The health literacy model media potentially enable other cancer patients undergoing radiotherapy. It contributes to improved health care.