半導體耗材代理經營策略規劃藍圖 ― S公司之個案研究

Strategic Roadmapping of Consumable Parts Agent for Semiconductor Industry ― A Case Study of S Company

鄧陳亮

顧客關係管理 ； 企業資源規劃 ； 企業電子化 ； PDCA ； CRM ； ERP ； EB ； PDCA

長榮大學高階管理碩士在職專班（EMBA）學位論文

2017年

碩士

王正華

繁體中文

因應時代的變遷及跟隨著半導體產業的快速發展，本文將針對身為一個耗材代理商的角色，如何規劃才能將企業電子化並且利用各應用模組系統來提升組織的工作效能，以增加公司在業界的競爭優勢及營運績效。 本文將以企業電子化最為重要的企業資源規劃及顧客關係管理等模組系統，在建構時所需要注意的細節，並以PDCA 管理循環為基礎，掌握各項重要管理系統上的構面與項目，做為未來發展企業電子化成功導入模式之理論基礎。

In response to the changes in the world and the rapid development of the semiconductor industry, this paper will be targeted as a consumable agent role, how to plan to electronic business and the use of the application module system to enhance the effectiveness of the organization to increase the company Competitive advantages and operational performance in the industry. This paper will be the most important enterprise enterprise resource planning and customer relationship management module system, in the construction of the need to pay attention to the details, and to PDCA management cycle as the basis, to master the important management system on the faculty and Project, as the future development of enterprise electronic successful introduction of the theoretical basis of the model.

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