健康餐飲態度、飲食涉入、與健康飲食行為關係之研究

A Study of the Relationship among Attitudes toward Healthy Diet, Food Involvement, and Healthy Diet Behavior

10.6825/NKUHT.2012.00052

徐慈嬴

健康餐飲態度 ； 健康飲食行為 ； 飲食涉入 ； attitudes toward healthy diet ； healthy diet behavior ； food involvement

高雄餐旅學院餐飲管理研究所學位論文

2012年

碩士

林宜親

繁體中文

本研究目的在於了解目前消費者對健康餐飲態度，健康飲食行為與飲食涉入之間關係。本研究採男女分層抽樣的方式，以台北地區居民為研究對象，於2012年3月13日到月17日期間進行問卷調查。本研究共計回收500份，回收有效問卷總數為427份，有效回收率為85%。本研究以描述性統計瞭解樣本結構，以因素分析法瞭解健康餐飲態度的構面信效度，以及瞭解健康餐飲態度與行為之相關性，並利用迴歸來解釋與預測態度對於行為的影響程度。研究結果發現，健康餐飲態度包含飲食控制、健康價值、食物選擇與進食技巧四個構面；健康餐飲態度與健康飲食行為具有高度正相關，在健康餐飲態度構面中又以飲食控制為預測健康飲食行為最重要之變項。在飲食涉入程度部分，高分組與低分組對健康飲食行為皆未達顯著的影響。

This study aimed to understand the relationship among attitudes toward healthy diet, food involvement, and healthy diet behavior. The sample of this study, residents of Taipei City, were selected by using stratified sampling. The study was conducted from March 13th to March 17th. In all, 500 questionnaires were distributed, and 427 were valid responses, yielding valid responses rate of 85%. The results showed that attitudes toward healthy diet including four dimensions. They are diet control, health value, food choose and eating skills. Attitudes toward healthy diet and healthy diet behavior had a significant positive correlation, and diet control was the strongest predictor for healthy diet behavior among all the dimensions of attitudes toward healthy diet. Moreover, food involvement had no significant influence on healthy diet behavior.

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