题名

使用者經驗部門領導方式與溝通策略之初探

并列篇名

UX Design Management: Type of Management Systems and Communication Strategies in Taiwan Technology Industry

作者

莫雅如

关键词

UX管理 ； 設計組織管理 ； 管理系統理論 ； 領導 ； 組織管理 ； UX management ； Design team management ； Management systems ； Leadership ； Communication

期刊名称

交通大學傳播研究所學位論文

卷期/出版年月

2019年

学位类别

碩士
导师

李峻德
内容语文

繁體中文
中文摘要

使用者經驗設計管理聚焦於與團隊內、各部門組織、客戶等的溝通協調，以解決設計與業務問題。各部門中又倚靠主管的領導方式，與透過溝通能力以解決問題，帶領組織完成共同目標、專案設計與生產。管理系統理論依照上下級的信任程度、交往程度、溝通程度、工作的獎懲程度與工作參與程度，將管理方式分為四種：民主參與式、民主協商式、溫和專制式與專制權威式。而在過往研究中顯示，組織溝通確實與組織領導與管理方式相關。因此，本研究預期以管理系統理論分析，目前使用者經驗設計部門業務溝通流程中，領導人所扮演之角色以及其運用之組織溝通的策略，提供使用者經驗設計團隊在業務與管理中，釐清溝通活動中的關鍵要素與策略，並解決問題達成目標。本研究以質性訪談方式深入瞭解兩岸前百大企業之UX團隊的組織結構、業務與業務中之溝通活動，以親合圖方式整理訪談資料。透過訪談兩岸二十三間企業與三十位UX團隊主管與成員，搜集研究資料，並以親合圖整理出要素。再以管理系統理論分析領導方式及相關要素匹配，進一步歸納各領導方式在溝通流程中，所使用的溝通策略，建構出管理系統理論下的使用者經驗設計組織溝通模型。此模型試圖以四大管理方式與其相對策略呈現溝通活動之細節，期望提供UX團隊於業務執行與管理遭遇問題時參考之解決方案。
英文摘要

This study aimed to realize how leaders and UX designers solved problems with their communication strategies in different management systems. Based on Liker’s research outlined four systems of management to describe relationship, involvement, and roles of managers and subordinates in industrial settings. The four management systems are: Exploitative Authoritative, Benevolent Authoritative, Consultative System and Participative System. Twenty-three UX teams from Taiwan IT industry, including thirty leaders and team members were invited to attend the interviews. The affinity diagram approach was applied to organize analysis and to extract keywords from the qualitative data, as well as matching the keywords and communication strategies with the Key elements of four management systems. The study results reveal how UX team in Taiwan IT industry solved the problems with their communication strategies in different management systems that hopefully could provide UX leaders and researchers suggestion for the future UX management and study.
主题分类 人文社會學院 > 傳播研究所
社會科學 > 傳播學
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