雇主品牌與工作特性對派遣員工組織承諾及組織公民行為影響之研究-以勞動部勞動力發展署中彰投分署為例

A Study on the Effects of Employer Brand and Job Characteristics on Dispatch Workers’ Organizational Commitment and Organizational Citizenship Behavior: A Case Study of the Taichung-Changhua-Nantou Regional Branch of the Workforce Development Agency

謝惠美

雇主品牌 ； 工作特性 ； 組織承諾 ； 組織公民行為 ； employer brand ； job characteristics ； organizational commitment ； organizational citizenship behavior

臺中科技大學企業管理系碩士班學位論文

2017年

碩士

李國瑋

繁體中文

本研究旨在探討派遣員工對雇主品牌、工作特性之認知與組織承諾及組織公民行為間的關係與影響，藉以了解企業與組織可否經由雇主品牌吸引力與工作特性的設計，進而強化派遣員工的組織承諾，使其展現組織公民行為。由於國內外雇主品牌相關之議題多集中在人才招募方面，又多以派遣公司為研究主體，較少以要派公司的立場進行探討。因此，本研究以要派公司的雇主品牌與工作特性對於現職派遣員工的影響進行探討與研究，期能提供公、私部門的人力資源管理實務上之建議，進而適度調整組織的管理行為，讓組織的運作更有效率，進而達到最佳狀態。 本研究採紙本問卷的方式來進行資料收集，總計共發放225份問卷，回收212份，回收率達93%。在研究對象方面主要以勞動部勞動力發展署中彰投分署所屬各就業中心的派遣人員為研究對象，運用 SPSS 18進行後續資料分析。研究結果顯示：要派公司雇主品牌對於派遣員工的組織承諾與組織公民行為皆有正向顯著影響，工作特性則對派遣員工的組織承諾與組織公民行為有部分正向顯著影響，另外，派遣員工在對於要派公司的組織承諾與組織公民行為的關聯性亦為部分正向顯著影響。

This study aims to investigate the effects of dispatch workers’ understanding of employer brands and job characteristics on their organizational commitment and organizational citizenship behavior, as well as the relation between the two, to understand whether companies and organizations can rely on employer brand attractiveness and job characteristics to enhance their dispatch workers’ organizational commitment and organizational citizenship behavior. Domestic and overseas studies on issues related to employer branding mostly center on staff recruitment, usually with a focus on dispatch companies rather than on companies requesting dispatch workers (hereafter, “user companies”). Therefore, this study investigates the effects of employer brands and user companies’ job characteristics on current dispatch workers with the aim of making practical recommendations regarding human resource management for both public and private sector organizations. This will enable organizations to appropriately adjust their management behavior and thus operate more efficiently. Data was obtained using paper-based questionnaires. A total of 225 questionnaires were distributed. Of these, 212 were returned, thus yielding a return rate of 93%. Participants were dispatch workers from employment centers affiliated with the Taichung-Changhua-Nantou Regional Branch of the Workforce Development Agency under the Ministry of Labor. Data were analyzed using SSPS 18. Results indicate that employer brands of user companies positively affected dispatch workers’ organizational commitment and organizational citizenship behavior. Job characteristics, in contrast, had a partial significant positive effect on workers’ organizational commitment and organizational citizenship behavior. Furthermore, a partial significant positive effect was observed in the correlation between the relevance of dispatch workers and user companies’ organizational commitment and organizational citizenship behavior.

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