The Relationship between Service Quality and Customer Satisfaction of Thien Huong Corn Wine Company in Vietnam

The Relationship between Service Quality and Customer Satisfaction of Thien Huong Corn Wine Company in Vietnam

10.6343/ISU.2014.00027

Ly Nam Thuy

none ； Service Quality ； Corn Wine ； Customer Satisfaction ； Financial Benefits ； Reputations

義守大學企業管理學系學位論文

2014年

碩士

馬宗洸

英文

none

Hà Giang is a province in the Northeast region of Vietnam. It is located in the far north of the country. The province covers an area of 7945.8 square kilometers and as of 2008 it had a population of 705,100 people. Hà Giang is a highly mountainous region, and travel around the province can be difficult. The area is also one of the poorest provinces of Vietnam. The corn wine has been developed as an advantage to attract the domestic customers as well the foreign customers to visit the province. It is promising that the corn wine is being registered to be licensed by the international authorities as the unique brand of Vietnam. This is also helps the specialties reach out to the foreign market to gain more financial benefits and reputation as well for the province. Data analysis results show that perceived service quality can explain for 83.7% of changes in customers satisfaction on wine services of Thien Huong Corn wine Company (adjusted R-Square = 0.837). Partial correlation coefficient between perceived service quality and customer satisfaction is estimated at 0.903, meaning that when the company can improve perceived service quality of its customers by 1%, customer satisfaction will be improved by 0.903%.

1. 菲力普克勞茲(2017)。殖民性交易與性經驗作為生命權力的部署。交通大學社會與文化研究所學位論文。2017。1-204。