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一、中文部分
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3. 邱皓政,(2002),量化研究與統計分析:SPSS 中文視窗版資料,台北市五南圖書出版股份有限公司。
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4. 林惠玲、陳正倉,(2011),應用統計學,4th ed.,雙葉書廊。
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5. 姚基仁,(1999),影響消費者網路購物行為之因素探討,私立淡江大學管理科學研究所碩士論文。
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7. 劉文龍,(2009),多變量分析最佳入門實用書 2nd ed.,碁峰資訊股份有限公司。
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8. 劉文良,(2014),電子商務與網路行銷,5th ed.,碁峰資訊股份有限公司。
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二、英文部分
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2. Boles, J. S., Johnson, J. T., and Barksdale Jr, H. C., (2000), “How Salespeople Build Quality Relationships, A Replication and Extension”, Journal of Business Research, 48(1), 75-81.
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3. Burstiner, I., (1991), Basic Retailing, 2nd ed., Homewood: IrwinIllinois.
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三、網站資料來源
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1. 「2016未來商務」展場直擊:O2O 無人商店、行動支付玩社交、電商結合內容策展https://www.bnext.com.tw/article/39412/BN-2016-04-29-182625-102 存取時間:2017.6.25
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2. 不知道這兩項,別說你懂 O2O!http://blog.phimedia.tv/2015/03/o2o/ 存取時間:2017.6.25
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3. O2O營銷模式(Online To Offline) https://www.moneydj.com/KMDJ/Wiki/WikiViewer.aspx?KeyID=923a4da4-64d0-4745-8d07-ba6b473443af 存取時間:2017.6.25
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4. 未來電子商務10大發展趨勢 http://www.marketing.club.tw/?p=102 存取時間:2017.6.25
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5. [看見趨勢] 網路購物已成為潮流,但你真的瞭解電子商務的未來趨勢嗎? https://www.moshimori.com/zh/trend/ 存取時間:2017.7.10
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