產品年代風格之研究

The Study of Period Style in Products

簡秋薇(Chiu-Wei Chien)；林志隆(Chih-Long Lin)；林榮泰(Rung-Tai Lin)

馬斯洛層級需求 ； 產品設計 ； 產品年代風格 ； Maslow's Hierarchy ofNeeds ； Products ； Period Style ； Pleasurable Technology

藝術學報

99期（2016 / 10 / 01）

1 - 27

繁體中文

馬斯洛的需求層級理論主張需求的發展是連續、重疊、波浪式的演進。本研究以設計史的觀點，區分出五種年代風格－機能性、親人性、趣味性、個性化與愉悅性與之對應，探討電風扇與手機此兩個不同興起世代產品的年代風格演變及對不同背景受測者的影響。發現：1.在受測者的背景條件中主修科系對於電風扇的年代風格認知有較大的影響，而手機則是性別的影響較大。2.設計藝術背景與女性受測者對感性屬性有相對的高需求；3.科技的產品因素影響男性多於女性，且越近代的產品其偏好度越高；4.推測未來的產品風格演進趨勢，包含：機能的親人性、多變的趣味性、個性的愉悅性。

The evolution of the developmental needs described in Maslow's five-hierarchy needs is continuous, overlapping and rippled. In light of the historical design perspective, period styles were created. This study aims to discuss the evolution of the styles based on the five periods-function, friendly, fun, fancy and feeling. Using products-the electric fan and the cell phone-that were developed and designed in two different generations. Included in this discussion are the influences based on the background criteria of the subjects and the background of the products. The conclusion is as follow: 1. The background criteria that had the greater influence on the evolution of electric fan product is the subject's major of study, whereas for cell phones, it is gender. 2. Design artists and women have relatively high demand when it comes to questions that have perceptual properties. 3. Technology products as a factor have a greater influence on men than women. And the more modem products are more popular.4. There are three stages in the evolution of the style trend, when the future trend of product evolution is observed based on the perspective of period styles. The first stage is humanistic function; the second stage is varied fun and personalization; the third is humanistic pleasurable technology.

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