英文摘要
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Naga is an important part of Thai culture and Northeastern Thailand is the center of Naga culture, with a large and subtle Naga cultural heritage that includes folk literature and festivals. Generally speaking, in both traditional culture and the cultural and creative industries, the concepts of intangible Northeastern Naga cultural heritage appear to be derived from Naga folk literature. Therefore, understanding local intangible cultural heritage requires an examination of folk literature. The Naga's narratives of Thailand can be divided into two categories: Buddhist stories and indigenous stories. Although these two types of stories feature different images, both contribute to the formation of local wisdom. The research method of this article is qualitative research, the aim is to understand the relationship between Naga folklore and intangible cultural heritage. The results of this study show: (1) A close relationship between folk literature and the region's intangible cultural heritage: in particular, folk literature gives meaning to the Naga images which form the basis of local wisdom and affect the representation of Naga intangible cultural heritage. (2) Because the Thai government has promoted a policy of cultural protection, the promotion of local cultural industries has resulted in Naga themes being displayed in festivals and on cultural products including sculptures, murals, Bai Sri, fabrics, etc. This is the influence of changing from Naga folk literature to intangible cultural heritage.
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