探討共同設計原則實踐臺北市政府一致性服裝設計案

Study The Design Services of Implementing Coordinated Professional Attire of Taipei City Government with Principle of Co-Design

徐秋宜(Chiui Hsu)；馬睿平(Jui-Ping Ma)；林榮泰(Rungtai Lin)

共同設計 ； 參與設計 ； 一致性服裝 ； Collaborative design ； Participation design ； Coordinated Professional Attire

藝術學報

103期（2018 / 12 / 01）

91 - 122

繁體中文

政府或民間企業，往往偏好制定制服，來塑造、突顯組織或成員的專業形象，但也極易使制服淪為外界對該組織或成員的刻板印象。現今有不少先進國家都看重藉由設計手法，來為行政部門規劃能呈現專業避免單調、刻板形象，但卻能維持一定程度彈性穿搭的服裝，然而，目前卻尚未有充分探討此類設計個案的系統性研究，緣此，本研究即以某設計團隊運用共同設計為原則，實際執行臺北市政府一致性服裝規劃設計始末為個案研究樣本，以「參與」協同概念結合專業和使用者，言表終端使用者參與設計，互相溝通中，設計者能深入使用者的經驗連結需求，以拓展設計的可能。特別是，設計團隊採用英國設計委員會開發的4D模型，以協同設計原則作為流程圖，解析其實施內容，以作為後續教學及研究的借鏡。成果整理如下：一、讓開發者從「需求」探討「思考」到「選擇」的決策過程，符合使用機能與結構美感；二、以共同設計原則完成臺北市政府一致性服裝的樣服及穿搭建議；三、架構公部門一致性服裝設計策略與設計規劃服務；四、統整一致性服裝的設計需求和可用性融入到“HS + 4F＂的設計理念中，為未來的共同設計開發奠下基礎，以供後續研究者參考。

In the years past, in both governmental or private sectors, the preferred solution for enhancing organizational structures and professionalism has been the implementation of common structured uniforms. However, the obvious downside of such implementation is the projected image of being dull and unoriginal in the professional arena. In order to counter this drawback, some developed countries have been improving their professional attire through innovative and interchangeable designs. Withal, in Taiwan thus far, there has not been a comprehensive and systematic study towards this destination on a governmental level. Hence, we assume this study based on the design case of coordinated professional attire planned by Taipei city government. By integrating professionalism and user with the concept of collaborative ＂participation＂ and involving end-users in design at the same time, the designer may well obtain profound insights into the user's experience in communicating with users and link their needs so as to expand the design possibilities. Especially, the design team adopts 4d model developed by the UK design council with the principle of co-design to work as a flowchart. The findings are the following: (1) To permit developers to go through the decision-making process from ＂thinking＂ to ＂choosing＂ from the perspective of ＂needs＂ and ensure the process is to meet the functional and structural aesthetics. (2) to establish the proposal of design services and make samples of coordinated professional attire of Taipei city government; (3) by the design service planning to construct the strategy of co-design principle for the professional attire of a municipal government; (4) to integrate the need and the available into the design concept of ＂HS+4F＂ for the developing of the next co-design in the future.

1. 蒯光武、鮑忠暉(2010)。以隱喻抽取技術探索高雄市的城市意象。傳播與管理研究，10，37-84。
   連結：
2. (2007).Das Summa Summarum des Management.Wiesbaden, Germany:Gabler.
3. https://www.wgsn.com/fashion/(WGSN, 2017)
4. (1981).Handbook of organizational design.London, England:Oxford University Press.
5. Beerli, A.,Martin, J.D.(2004).Factors influencing destination image.Annals of Tourism Research,37(3),657-681.
6. Burgoon, J. K.,Saine, T.(1978).The unspoken dialogue: An introduction to nonverbal communication.Boston, MA:Houghton Mifflin.
7. Chisholm, J. (2017, February 1). What is co-design? [Web blog message]. Retrieved from http://designforeurope.eu/what-co-design
8. Forsythe, S. M.(1990).Effect of applicant's clothing on interviewer's decision to hire.Journal of Applied Social Psychology,20,1579-1595.
9. Franke, Keinz, P.,Schreier, M.(2008).Complementing mass customization toolkits with user communities: how peer input improves customer self-design.Journal of Product Innovation Management,25(6),546-559.
10. Franke,Shah, S.(2003).How communities support innovative activities: an exploration of assistance and sharing among end-users.Research Policy,32(1),157-178.
11. Fussell, P.(1983).Class.New York, NY:Baiiantine Books.
12. Hall, C. R.,Jenny, O.(2009).A Quantitative Analysis of Athletes' Voluntary Use of Slow Motion, Real Time, and Fast Motion Images.Journal of Applied Sport Psychology,27(1),15-30.
13. Horn, M. J.(1981).The second skin: An interdisciplinary study of clothing.Boston, MA:Houghton-Mifflin.
14. Jeppesen, L. B.,Frederiksen, L.(2006).Why do users contribute to firm-hosted user communities? The case of computer-control led music instruments.Organization Science,77(1),45-63.
15. Joseph, N.(1986).Uniform and nonuniforms: Communication through clothing.New York, NY:Greenwood Press.
16. Kankainen, A.,Vaajakallio, K.,Kantola, V.,Mattelmaki, T.(2010).Storytelling Group-a co-design method for service design.Behaviour and Information Technology,31(30),221-230.
17. Lucero, A.(2009).Eindhoven University of Technology.
18. Lurie, A.(1981).The language of clothes.New York, NY:Random House.
19. Mansfeld, Y.(1992).From Motivation to Actual Travel.Annals of Tourism Research,19,399-419.
20. Prahalad, C. K.,Ramaswamy, V.(2004).Co-creation experiences: The next practice in value creation.Journal of interactive marketing,18(3),5-14.
21. Rafaeli, A.,Pratt, M. G.(1993).Tailored meanings: on the meaning and impact of organizational dress.Academy of Management Review,18(1),32-55.
22. Rosch, E.,Loyd, B.(1978).Cognition and categorization.Hillsdale, NJ:Erlbaum.
23. Roser, T.,Samson, A.(2009).Co-creation: New paths to value.London:Promise.
24. Sanders, E. B. N.,Stappers, P. J.(2008).Co-creation and the new landscapes of design.Co-design,4(1),5-18.
25. Sleeswijk Visser, F.,Stappers, P. J.,Van der Lugt, R.,Sanders, E. B. N.(2005).Contextmapping: Experiences from practice.CoDesign,1(2),119-149.
26. Solomon, M.,Douglas, S.(1987).Diversity in product symbolism: The case of female executive clothing.Psychology and Marketing,4,184-212.
27. Tedeschi, J.(1981).Impression management theory and social psychological research.New York, NY:Academic Press.
28. Vaajakallio, K.,Binder, T.(2008).Design dialogues: studying co-design activities in an artificial environment.Danmarks Designskole.
29. Vera, A. A. L.(2009).Co-designing interactive spaces for and with designers: supporting mood-board making.Eindhoven, Nederland:Technische Universiteit Eidhoven.
30. Von Hippel, E.(2005).Democratizing innovation: The evolving phenomenon of user innovation.Journal für Betriebswirtschaft,55(1),63-78.
31. Weigelt, K.,Camerer(1988).Reputation and corporate strategy: A review of recent theory and applications.Strategic Management Journal,9,443-454.
32. Wikipedia (2017, January 29) . Gwanbok. Retrieved from https://zh.wikipedia.org/wiki/Gwanbok [in Chinese, semantic translation]
33. Zwass, V.(2010).Co-creation: Toward a taxonomy and an integrated research perspective.International Journal of Electronic Commerce,15(1),11-48.
34. 呂瑤、佘高紅(2006)。夜間城市意象研究。建築科學與工程學報，23，90-94。
35. 李正(2007)。服裝學概論。北京:中國紡織出版社。
36. 李楠(2015)。知情達理：我國制服設計與傳播的文化目標。現代傳播，2，162-163。
37. 近江源太郎(2006)。造形心理學。新北市:國立臺灣藝術大學。
38. 凱文•林區、胡家璇譯(2014)。城市的意象。臺北:遠流。
39. 黃惇勝(1995)。臺灣式KJ法原理與技術。臺北:中國生產力。
40. 葉立誠(2000)。服飾美學。臺北:商鼎文化。
41. 雷兆玉(2010)。以城市文化實力塑造中心城市形象。重慶社會主義學院學報，6，91-93。
42. 維基百科(2017 年 1 月 29 日)。官服。取自 https://zh.wikipedia.org/wiki/官服
43. 錢玉芬(2007)。傳播心理學。新北市:威仕曼。
44. 戴欽祥、陸欽、李亞麟(1994)。中國古代服飾。臺北:臺灣商務。