以資源基礎理論探討持久競爭優勢形成之因素—以“ePaper電子報聯盟”為例

The Resource-Based Theory of Sustained Competitive Advantage : The Cases of ePaper Web Site

10.6430/CMR.200107.0093

李佳純(Lee Chia Chung)

資源基礎理論 ； 電子報 ； 競爭優勢 ； 發報中心 ； Resource-Based Theory ； strategic alliance ； newsletters ； subscribed web site ； PC home Online

傳播與管理研究

1卷1期（2001 / 07 / 01）

93 - 120

繁體中文

本研究從資源基礎理論出發，強調公司間的「合作」關系，以J.B.Barney提出的資源基礎模式，以及R.M.Grant對資源基礎理論的觀點，針對國內入口綱站「PC home Online 綱路家庭」旗下事業單位之「ePaPer電子報聯盟」進行個案描述及持久競爭優勢之分析。 資源基礎理論認為，競爭優勢是由公司的异質性資源析產生，強調競爭優勢的持續性。因此，本研究依J.B.Barney的「資源基礎模式」(l991)分析國內最大的電子報發報中心－「ePaPer電子報聯盟」的异質性(heterogeneity)資源、不可移動性(immobility)資源，以及部分資源所具備的價值性(value)、稀少性(rareness)不可模仿性(imperfect imitability)和不可替代性(insubstitutability)等特質，探討其持久競爭優勢形成之因素。

The changes of economic environment have prompted the web sites to evolve. Cooperation, partnership, and integration have replaced competition. Competitive advantages of enterprises are generated by incorporating and internalizing exterior resources, and the complementation and sharing of resources constitute the resource-base. Barney,J.B.(1991) considers that heterogeneous resources can create advantages for the competition of firms and emphasize its sustained. He used Resource-Based Model to analyze the competition of companies. In Barney's model, there are many kinds of resources in corporations such as heterogeneity、immobility、value、 rareness、 imperfect imitability and insubstitutability which would be influenced by competition. The purpose of this study is to use Barney's model to discuss the factors of an advantageous position of the competition in ePaper newsletters subscribed on the web site that commanded the portal site PC home Online.

1. PC home Online網路家庭
2. PC home Online網路家庭
3. PC home Online網路家庭
4. PC home Online網路家庭
5. PC home Online網路家庭
6. PC home Online網路家庭
7. PC home Online網路家庭
8. PC home Online網路家庭
9. PC home Online網路家庭
10. PC home Online網路家庭
11. PC home Online網路家庭
12. PC home Online網路家庭
13. PC home Online網路家庭
14. PC home Online網路家庭
15. PC home Online網路家庭
16. PC home Online網路家庭
17. Barney, J. B.,Firm(1991).Resourse and Sustained Competitive Advantage.Journal of Management,17(1),99-120.
18. Caves, R. E.,Poeter, M. E.(1977).From Entry Barry to Mobility Barnes: Conjectural Decision and Contrived Deterrence to New Competition.Quarterly Journal of Economics,91,241-261.
19. Collis, D. J.,Montgomery, C. A.(1995).Competing on Resource Strategy in the 1990s.Havard Business review,73,118-128.
20. Coyne, K. P.(1986).Sustainable Competitive Advantage-What It Is, What It Isn`t.Business Horizons,29,171-174.
21. Das, T. K.,Bing-Sheng Teng(2000).A Resource-Based Theory of strategic Alliances.Journal of Management,26(1),31-61.
22. Doz, Y. L.,Hamel, G.(1998).Alliance Advantage: The Art of Creating Value Through Partnering.Boston:Havard Business School Press.
23. Grant, R. M.(1991).The Resource-Rased Theory of Competitive Advantage: Implications for Strategy Formulation.California Management Review,33(3),114-135.
24. Hagel, J.,Armstrong, A. G.(1996).Net Gain: Expanding Markets Through Communities.McKinsey & Company.
25. Hamel, G.(1990).The Unpublished Ph.D. Dissertation of University of Michigan.
26. Hoskisson, R. E.(1999).Theory and Research in Strategic Management: Swings of A Pendulum.Journal of Management,25(3),417-456.
27. Kanter, R. M.(1994).Collaborative Advantage: The Art of Alliances.Havard Business review,Jul./Aug,96-108.
28. Lippman, S.,Rumelt, R.(1982).Uncertain Imitability: An Analysis of Interfirm Differences in Efficiency Under Competiotion.Bell Journal of Economics,13,418-438.
29. Rumelt, R.(1984).Towards a Strategic Theory of the Firm, Competitive Strategic Management.NJ:Prentice-Hall.
30. Selznick, P.(1997).Leadership in Administration: A Sociological Interpretation.Oxford University Press.
31. 吳思華(1993)。策略九說－總論：策略管理的內涵。世界經理文摘，8，5。
32. 吳思華(1993)。迎接由競爭邁向合作的時代。世界經理文摘，83，40-51。
33. 智富網
34. 智富網
35. 智富網
36. 智富網
37. 林晉寬(1995)。博士論文(博士論文)。國立政治大學企業管理研究所。
38. 智富網
39. 莊尚平(1999)。碩士論文(碩士論文)。國立台灣科技大學工業管理系。
40. 劉平文(1995)。碩士論文(碩士論文)。國立成功大學企業管理研究所。

1. (2008)。學校與非營利組織的合作策略探析：以「VoVa 30教育明燈計畫」為例。初等教育學刊，31，35-61。
2. (2009)。策略聯盟與媒體組織資源運用之關聯性研究—以台灣廣播電台為例。廣播與電視，30，29-55。
3. (2014)。科學新聞之資源基礎觀點分析：以台灣主流媒體為例。傳播與社會學刊，28，23-61。