全球文化趨勢下的本土文化電視節目發展－以閱聽人收視探索台灣類型節目爲例

The Delvelopment of the Television Program of Local Cultural in the Age of Globalization: A Study of the Viewing of the Genre of "Discovering Taiwan"

10.6430/CMR.200301.0135

黃秀玲(Hsiou-Ling Huang)

本土化 ； 本土文化 ； 全球化 ； 閱聽人 ； Audience ； globalization ； localization ； local culture

傳播與管理研究

2卷2期（2003 / 01 / 01）

135 - 155

繁體中文

本文的目的是希望了解在全球文化電視節目的趨勢下，閱聽人收看本土文化電視節目的動機，以及他們如何定義本土文化。 本文認爲，作爲一種特殊的電視文本不能單從全球電視節目的産製、行銷來理解，因爲本土文化節目可以反映台灣政治轉化軌迹的政治意涵，而從本土文化節目和閱聽人的角度出發則可以深化對於文本－閱聽人關係的瞭解。

The purpose of this paper is to understand motives of audiences who choose to watch local television programs, and to define the ”local culture” in the age of globalization. This paper suggests that a special television text cannot be understood from the prospect of global production and marketing only, because local programs reflect political implications of political change of Taiwan. Furthermore, we can understand text-audience relationship from the perspective of local cultural programs and audiences.

1. 新聞局網站
2. 效能部電信總局網站
3. Aldisardottir, L.(2000).Research note: global medium-local tool? how readers and media companies use the web.European Journal of Communication,15(2),241-251.
4. Barker, C.(1999).Television, globalization and cultural identities.Philadelphia:Open University Press.
5. Barker, C.(2000).Cultural studies-theory and practice.London:Sage.
6. Chan, J. M.,B. T. McIntyre (Eds.)(2002).In search of boundaries.USA:Ablex.
7. Ferguson, M.(1992).The mythology about globalization.European Journal of Communication,7(1),69-93.
8. Gaskell, G.,M. W. Bauer(Eds.)(2000).Qualitative researching with text, image and sound.London:Sage.
9. Hannerz, U.,M. Featherstone (Eds.)(1990).Global cultural.London:Routledge.
10. Straubhaar, J. D.(1991).Beyond media imperialism: assymetrical interdependence and cultural proximity.Critical studies in mass communication,8,39-59.
11. Straubhaar, J. D.,A. Sreberny-Mohammadi,,D. Winseck,,J. Mckenna,,O. Boyd-Barrett (Eds.)(1996).Media in global context.London:Arnold.
12. Straubhaar, J. D.,G. Wang,,J. Servaes,A. Goonasekera (Eds.)(1996).The new communiactions landscape: Demystifying media globalizatuon.London:Routledge.
13. Straubhaar, J. D.,J. M. Chan,B. T. McIntyre (Eds.)(2002).In search of boundaries.U.S.A.:Ablex.
14. Think local(2002).The Economist
15. Wang, G.,C. Hamelink,A. Goona Sekers (Eds.).Hollywood and cultural autonomy: Uneasy bedfellows in an age of global communication.Cultural rights in a global world. Singapore: Amic.
16. Wang, G.,Ku, L. L.,Liu, C. C.,J. Servaes,Anura Goonasekera (Eds)(2000).The New Communications Landscape.London and New York:Routledge.
17. 中國時報(2002/06/23-29)
18. 王英裕(1999)。碩士論文(碩士論文)。中正大學電訊傳播研究所。
19. 陳靜瑩(2000)。碩士論文(碩士論文)。中正大學電訊傳播研究所。
20. 黃能揚(2001)。碩士論文(碩士論文)。中正大學電訊傳播研究所。