文心蘭策略聯盟營運之研究－以竹田與大坑花卉產銷班第三班為例

A Study on Operation in Strategic Alliance of Oncidium

10.29975/CJAM.200612.0003

施孟隆(Meng-Long Shih)；黃炳文(Biing-Wen Huang)

策略聯盟 ； 聯盟績效 ； 因素分析法 ； 文心蘭 ； Strategic alliance ； alliance's performance ； factor analysis ； Oncidium

農業經營管理年刊

12期（2006 / 12 / 01）

46 - 68

繁體中文

本研究根據因素分析法，利用相關變數的原始資料，萃取聯盟績效、策略聯盟動機、產業環境及關鍵成功因素等構面，並分析聯盟績效與策略聯盟動機、產業環境及關鍵成功因素之關係。其結果顯示，策略聯盟動機、產業環境、關鍵成功因素與聯盟績效均呈正向的關係，本研究結果可提供農政單位與業者作為相關決策之參考依據。

This paper, based on Factor Analysis and ols methodology, used the investigated data of Oncidium industries to extract alliance performance, strategic alliance motive, industry environment and key succeed factor, etc. construct the surface, and analyzes the relation of factors that the motive, industry's environment and key succeed that alliance's performance enters into an alliance with tactics.. The result indicates, strategic alliance motive, industry environment, key success factor and alliance performance present positive to relation. Therefore, the results this study of provide recommendations as related decision reference for relevant government institutions and farmers.

1. 李文瑞、曹為忠、吳美珍(2000)。我國電子資訊廠商策略聯盟夥伴選擇之研究。管理評論，19(3)，1-24。
   連結：
2. Aaker, D. A.(1984).Developing Business Strategies.N. Y.:John Wiley and Sons.
3. Anderson, E.(1990).Two firms, one frontier: On assessing joint venture performance.Sloan Management Review,31(2),19-30.
4. Ansoff, H. I.(1988).The New Corporate Strategy.N. Y.:John Wiley & sons.
5. Awadzi, W. K.(1987).Unpublished doctoral dissertation, Louisiana state University.
6. Badaracco, J. L.(1991).The Knowledge Link: How Firms Compete Through Strategic Alliances.Boston, MA:Harvard Business School Press.
7. Baranson, J.(1990).Transnational Strategic Alliances: Why, What, Where and How.Multinational Business,2,54-61.
8. Barney, J.(1991).Firm resources and sustained competitive advantage.Journal of Management,17,99-120.
9. Barney, J.(1997).Gaining and sustaining competitive advantage.N. Y.:Addison-Wesley Publishing Company.
10. Chakravarthy, B. S.(1986).Measuring Strategic Performance.Strategic Management Journal,7(3),437-458.
11. Contractor, F.,Lorange, P.(eds)(1988).Why Should Firms Cooperate? The Strategy and Economics Basis for Cooperative Ventures.Cooperative Strategies in International Business, D. C. Heath and Company.
12. Glueck, W. F.(1982).Business Policy: Strategy Formation and Management Action.N. Y.:Mcgraw--Hill.
13. Grant, R. M.(1991).The Resource-Based Theory of Competitive Advantage: Implication for Strategy Formulation.California Management Review.
14. Hamel, G.,Y.L. Doz,C.K. Prahalad(1989).Collaborate with your competitors and win.Harvard Business Review,Jul/Aug,139-148.
15. Knsynski, B. R.,McFarlan, E. W.(1990).Information Partnerships-Shared Data, Shared Scale.Harvard Business Review,68,114-120.
16. Kogut, B.(1988).Joint Venture: Theoretical and Empirical Perspectives.Strategic Management Journal,9,319-332.
17. Murray, E.,Mahon, J.(1993).Strategic alliances: Gateway to the new Europe.Long Range Planning,26(4),102-111.
18. Pekar, P. J.(1993).How Battle-Tested Managers Assess Strategic Alliances.Planning Review,Mar/Apr,143-154.
19. Pfeffer, J.,Gerald R. S.(1978).The External Control of Organizations: A Resource Dependence Perspective.N. Y.:Harper and Row.
20. Porter, M. E.(1980).Competitive Strategy: Techniques for Analyzing Industries and Competitors.N. Y.:The Free Press.
21. Teece, D. J.(1986).Transactions Cost Economics and the Multinational Enterprise: An Assessment.Journal of Economic Behavior and Organization,7,21-45.
22. Williamson, O. E.(1975).Markets and Hierarchies: Analysis and Antitrust Implication.N. Y.:The Free Press.
23. 尤克熙(1995)。碩士論文(碩士論文)。國立中山大學企業管理研究所，未出版碩士論文。
24. 方世榮、江淑娟(2001)。通路夥伴關係整合模型的實證研究。管理與系統，8(2)，203-222。
25. 台灣策略聯盟發展協會(2001)。策略聯盟宣傳手冊（上）（下）。台北:台灣策略聯盟發展協會。
26. 吳青松(1999)。國際企業管理：理論與實務。台北:智勝文化事業。
27. 吳思華(1996)。策略九說－策略思考的本質。台北:臉譜文化出版公司。
28. 李文瑞、曹為忠、陳弘林(2000)。我國積體電路廠商策略聯盟與績效關係之研究。企業管理學報，46，151-180。
29. 孟德芸(1988)。碩士論文(碩士論文)。國立中興大學企業管理研究所。
30. 陳昭郎(1991)。共同經營組織成功運作之檢討。台灣農業經營研討會專集，高雄:
31. 黃宏義譯(1988)。策略家的智慧。台北:長河出版社。
32. 鄭健雄(2001)。農業旅遊行銷通路與策略聯盟之研究。農民組織學刊，3，89-116。