题名

虛擬社群社會控制機制與組織公民行為之研究

并列篇名

A Study of Social Control Mechanisms and Organizational Citizenship Behavior in Virtual Communities

作者

林盛程(Sheng-Cheng Lin)；施穎偉(Ying-Wei Shih)；簡睿銓(Rui-Quan Jian)

关键词

虛擬社群 ； 社會控制 ； 組織公民行為 ； 信任 ； 歸屬感 ； 倚賴意願 ； Virtual Community ； Social Control ； Organizational Citizenship Behavior ； Community Trust ； Sense of Belonging ； Willingness to Depend

期刊名称

東海管理評論

卷期/出版年月

18卷1期（2016 / 07 / 01）

页次

269 - 311

内容语文

繁體中文
中文摘要

隨著資訊科技的進步，建置虛擬社群的技術門檻與成本大幅降低，但一個良好運作的虛擬社群，關鍵不在於技術層面，而是如何維持社群內持續地社交互動。人是虛擬社群的核心價值，群體具有不易被有效管理的特性。為了達到良好的虛擬社群管理，本研究從社會控制與組織公民行為的觀點，提出虛擬社群的社會控制機制。根據416位受測者的問卷調查，研究結果顯示，知覺的回饋與知覺的合作文化氛圍會正向影響知覺的社群公民行為。知覺的合作文化氛圍對社群信任與歸屬感有正向影響，但知覺的回饋與社群信任之間無影響關係。當成員能夠頻繁地感受到社群公民行為，將會提高個人對社群信任與歸屬的感受，進而增加個人倚賴社群的意願。研究結果可供虛擬社群管理者參考。
英文摘要

With the advancement of information technology, the threshold and cost of constructing a virtual community reduced significantly, which suggests that the success of maintaining a well-functioning virtual community lies not on the technological aspects, but on how to keep the social interaction within it continuously. People are the core value of virtual communities, but the crowd could not be easily managed efficiently. In order to achieve a well-managed community, this research aims to provide the control mechanisms of virtual communities from the perspective of social control and organizational citizenship behavior. According to a survey of 416 subjects, the result shows that ＂perceived feedback＂ and ＂perceived collaboration macro-culture＂ have positive effects on the citizenship behavior of a virtual community. Furthermore, ＂perceived collaboration macro-culture＂ has positive effects on community trust and sense of belonging of community. However, ＂perceived feedback＂ exerts no effects on community trust. When a member could frequently perceive the citizenship behavior in the community, he or she will have more community trust and sense of belonging to it, which will further enhance an individual's willingness to depend on the community.
主题分类 社會科學 > 管理學
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