馬基維利人格傾向與投資風險偏好關聯研究：以需求動機為干擾變數

The Relationship between Machiavellianism and Risk Propensity on Investment: The Moderating Effect on Motive Need Variables

劉仲矩(Chung-Chu Liu)；江念慈(Nian-Cih Jiang)

馬基維利 ； 人格特質 ； 風險偏好 ； 需求動機 ； Machiavellianism ； personality ； risk propensity ； motivation

東海管理評論

21卷1期（2019 / 07 / 01）

1 - 35

繁體中文

隨著行為財務學的興起，探討投資者人格特質、行為與其投資策略、風險偏好的重要性與日俱增。學者與金融業者皆致力於設計符合投資者需求的金融投資商品，許多相關研究因此陸續產生。人格特質是常見的一個研究變數，常可解釋個人行為或績效。本研究針對人格特質中的馬基維利人格，探討該特質與風險偏好之間的關聯性，且為使研究結果更能符合實際情況，亦加入需求動機作為干擾變數，以探討馬基維利人格特質者與投資風險偏好間的關聯性是否會因需求動機不同而有所改變。本研究有效樣本為340份，並根據上述研究結果提供學術界與實務界相關建議。

As the popularity of Behavioral Finance growing up, the importance of discussing personality, behavior, and strategy on investment of investor is increasing. Scholars and financial personnel devote to designing the financial instruments which correspond to the demand of investors. Therefore many relative pieces of research come out. Personality is a common variable on research and usually could explain personal behavior or effects. The research focuses on Machiavellianism, one of personality, and discusses the relationship between Machiavellianism and risk propensity on investment. To make the results more real, the research also adds Motivation effect variables and demographic variables. There are valid 340 copies selected. According to these results, this research will provide some suggestions to academics and practitioners.

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