行銷策略在教育領域之應用與啟示

The Application and Reflectiveness of Marketing Strategies in Education

10.7038/BREE.200606.0173

蕭佳華(Chia-Hua Hsiao)

行銷策略 ； 教育行銷 ； 教育行銷管理 ； educational marketing theory ； strategy in educational marketing

國民教育研究集刊

14期（2006 / 06 / 01）

173 - 187

繁體中文

本文是一篇屬於文獻整理之研究，將有關行銷理論及發展之相關文獻加以整理，使相關研究者對此領域有系統性之認識。本研究並就其在教育領域之應用加以闡釋，包括其在教育行銷組合、教育行銷管理之應用，最後並就其在教育領域應用之可行性與限制提出看法，做為未來研究方向及教育實務界之參考。

This study is a qualitative research. It reviews some theories of Marketing and what impact of implication is in education fields. This study also explores the development of marketing theory on education and introduces some new idea for administrators in practice. It suggests that Educators need to find new ways for education management.

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