傳統文化推廣振興之延展型態探究

The Study on the Expanded forms to Popularize and Revitalize Traditional Culture

原來(Leo Yuan)

文化產業 ； 文化創意產業 ； 真實性 ； 文化傳承 ； cultural industry ； cultural and creative industry ； authenticity ； cultural heritage

藝術學報

94期（2014 / 04 / 01）

87 - 101

繁體中文

本文主要探討推廣在地文化時，必須考慮到其原生地之文化意涵，才能維持其真實性的延續，然一般文化活動以推廣之名所進行的觀光式的展演、文化創意商品的販售，有失卻了原有文化意涵之虞，阿美族豐年祭適合在各地展演嗎？布袋戲、歌仔戲應如何助其發展即可維持其文化意涵？哪些文化可以易地演出，或使用科技媒體？為釐清保存傳統與推廣觀光等模糊觀念，本文各章節分別闡述文化活動地點與文化生態原生地的關餘，並釐清傳統定義與科技媒體等使用載體之間的關係，對於文化保存的諸多觀念逐一討論。文中並建立一個以地點與載體之分類矩陣，以做為判別文化活動是否延續其原有意涵的大原則；文末結論並兼論文化政策執行的系統觀念，提出藝術創新系統之理念，提醒執行文化政策時應有之系統性作為。

This paper mainly discusses that when promoting local culture, we must take into account the cultural implications of their original habitat in order to maintain the continuation of its authenticity. While general cultural events carry out the tourist-type performances and cultural and creative goods sales in the name of promotion, they take the risk by losing the original cultural significance. Is Amis Harvest Festival suitable to be staged everywhere? How do we help develop puppet theaters, Taiwanese opera and maintain their cultural implications? Which culture can be performed off-site, or use media technology? To clarify those fuzzy concepts such as heritage preservation and tourism promotion, this paper with relevant chapters describes the relationship between locations of cultural events and original habitat in cultural ecology and clarifies the relationship between heritage definition and the use of vehicles such as media technology. Various ideas for cultural preservation will be discussed separately. In this paper, a classification matrix is built based on locations and vehicles in order to determine whether cultural events have maintained the broad principles of their original meanings; finally, in addition to a conclusion, this paper also discusses the system implemented on cultural policies and proposes the concept of an innovation system for art, reminding those required actions in the system when implementing cultural policies.

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