题名

競合關係的關係學習與關係利益:關係張力之調節

并列篇名

Relationship Learning and Relationship Benefits in Co-opetition: The Moderating Effect of Relationship Tensions

DOI

10.3966/199687602015080802001

作者

楊舒蜜(Shu-Mi Yang);方世榮(Shyh-Rong Fang);方世杰(Shih-Chieh Fang);周家慧(Chia-Hui Chou)

关键词

關係利益 ; 關係張力 ; 關係學習 ; 競合關係 ; relationship benefits ; relationship tensions ; relationship learning ; co-opetition

期刊名称

組織與管理

卷期/出版年月

8卷2期(2015 / 08 / 01)

页次

1 - 41

内容语文

繁體中文

中文摘要

本研究主要是在競合關係的脈絡中,探討關係學習對關係利益之影響,並以關係張力觀點探討競合關係中的黑暗面對關係學習與關係利益之影響,試圖填補過去關係學習之研究缺口。本研究以臺灣製造業廠商為研究對象,共回收146份有效問卷。實證結果發現,在競合關係中,當關係張力平衡時,競合關係學習對關係利益具有正面的影響;然而,在關係張力不平衡時,關係學習對關係利益並無顯著影響。最後,本研究就理論與實務意涵加以討論,並提出未來研究的建議。

英文摘要

In this study, we aim to explore the effect of relationship learning on relationship benefits in the context of co-opetition. Additionally, to fill the gap in the literature in relationship learning, we examine the moderating effect of the dark side of co-opetition on the link between relationship learning and relationship benefits based on the relationship tensions perspective. The subject involves manufacturing firms of Taiwan, and 146 effective responses are collected. The results reveal that relationship learning positively influences relationship benefits in co-opetition with balanced tensions. However, when there are imbalances among the relationship tensions, relationship learning has no impact on relationship benefits. Finally, we discuss the theoretical and practical implications of this study and offer suggestions for future research.

主题分类 社會科學 > 管理學
参考文献
  1. 莊正民、方世杰(2013)。組織內與組織間治理的本質與策略意涵。臺大管理論叢,23(S1),1-24。
    連結:
  2. 彭台光、高月慈、林征棽(2006)。管理研究中的共同方法變異:問題本質、影響、測試和補救。管理評論,23(1),77-98。
    連結:
  3. 蔡維奇、紀乃文(2008)。團隊情感氛圍形成的前因、情境調節及個人層次後果變項之研究。組織與管理,1(1),1-37。
    連結:
  4. Aiken, L. S.,West, S. G.(1991).Multiple regression: Testing and interpreting interactions.Newbury Park, CA:Sage.
  5. Anderson, E.(1990).Two firms, one frontier: On assessing joint venture performance.Sloan Management Review,31(2),396-402.
  6. Anderson, E.,Jap, S. D.(2005).The dark side of close relationship.MIT Sloan Management Review,46(3),75-82.
  7. Armstrong, J. S.,Overton, T. S.(1977).Estimating nonresponse bias in mail surveys.Journal of Marketing Research,25(3),396-402.
  8. Axelrod, R.(1984).The evolution of cooperation.New York, NY:Basic Book.
  9. Bengtsson, M.,Kock, S.(2000)."Coopetition" in business networks: To cooperate and compete simultaneously.Industrial Marketing Management,29(5),411-426.
  10. Blois, K.(1997).Are business-to business relationships inherently unstable?.Journal of Marketing Management,13(5),367-382.
  11. Buckley, P. J.,Casson, M.(1988).A theory of cooperation in international business.Cooperative strategies in international business,Lexington, MA:
  12. Cheung, M. S.,Myer, M. B.,Mentzer, J. T.(2011).The value of relational learning in global buyer-supplier exchanges: A dyadic perspective and test of the pie-sharing premise.Strategic Management Journal,32(10),1061-1082.
  13. Cheung, M. S.,Myer, M. B.,Mentzer, J. T.(2010).Does relationship learning lead to relationship value? A cross-national supply chain investigation.Journal of Operations Management,28(6),472-487.
  14. Chin, K. S.,Chan, B. L.,Lam, P. K.(2008).Identifying and prioritizing critical success factors for coopetition strategy.Industrial Management & Data Systems,108(4),437-454.
  15. Cullen, J. B.,Johnson, J. L.,Sakano, T.(1995).Japanese and local partner commitment to IJVs: Psychological consequences of outcomes and investments in the IJV relationship.Journal of International Business Studies,26(1),91-115.
  16. Das, T. K.(2006).Strategic alliance temporalities and partner opportunism.British Journal of Management,17(1),1-21.
  17. Das, T. K.,Teng, B. S.(1999).Managing risks in strategic alliances.The Academy of Management Executive,13(4),50-62.
  18. Das, T. K.,Teng, B. S.(2000).Instabilities of strategic alliance: An internal tensions perspective.Organization Science,11(1),77-101.
  19. de Luca, L. M.,Atuahene-Gima, K.(2007).Market knowledge dimensions and corss-functional collaboration: Examining the differint routs to product innovation performance.Journal of Marketing,71(1),95-112.
  20. Deephouse, D. L.(1999).To be different, or to be the same? It's a question (and theory) of strategic balance.Strategic Management Journal,20(1),147-166.
  21. Dussauge, P.,Garrette, B.,Mitchell, W.(2000).Learning from competing partners: Outcomes and durations of scale and link alliances in Europe, North America and Asia.Strategic Management Journal,21(2),99-126.
  22. Dyer, J. H.,Chu, W. J.(2003).The role of trustworthiness in reducing transaction costs and improving performance: Empirical evidence from the United States, Japan, and Korea.Organization Science,14(1),57-68.
  23. Dyer, J. H.,Singh, H.(1998).The relational view: Cooperative strategy and sources of interorganizational competitive advantage.Academy of Management Review,23(4),660-679.
  24. Fang, S. R.,Fang, S. C.,Chou, C. H.,Yang, S. M.,Tsai, F. S.(2011).Relationship learning and innovation: The role of relationship-specific memory.Industrial Marketing Management,40(5),743-753.
  25. Faulkner, D. O.(ed.),de Rond, M.(ed.)(2000).Cooperative strategy: Economic, business and organizational issues.New York, NY:Oxford University Press.
  26. Fornell, C.,Larcker, D. F.(1981).Evaluating structural equation models with unobserved variables and measurement error.Journal of Marketing Research,18(1),39-50.
  27. Foss, N. J.(2007).The emerging knowledge governance approach: Challenge and characteristics.Organization,14(1),29-52.
  28. Ganesan, S.(1994).Determinants of long-term orientation in buyer-seller relationships.Journal of Marketing,58(2),1-19.
  29. Garretee, B.,Castaňer, X.,Dussauge, P.(2009).Horizontal alliances as an alternative to autonomous production: Product expansion mode choice in the worldwide aircraft industry 1945-2000.Strategic Management Journal,30(8),885-894.
  30. Geringer, J. M.,Hebert, L.(1991).Measuring performance of international joint ventures.Journal of International Business Studies,22(2),249-263.
  31. Gilsing, V.,Nooteboom, B.,Vanhaverbeke, W.,Duysters, G.,van den Oord, A.(2008).Network embeddedness and the exploration of novel technologies: Technological distance, betweenness centrality and density.Research Policy,37(10),1717-1731.
  32. Gnyawali, D. R.,Park, B. J.(2009).Co-opetition and technological innovation in small and medium-sized enterprises: A multilevel conceptual model.Journal of Small Business Management,47(3),308-330.
  33. Gnyawali, D. R.,Park, B. J. R.(2011).Co-opetition between giants: Collaboration with competitors for technological innovation.Research Policy,40(5),650-663.
  34. Grandori, A.,Kogut, B.(2002).Dialogue on organization and knowledge.Organization Science,13(3),224-231.
  35. Gulati, R.,Sytch, M.(2007).Dependence asymmetry and joint dependence in interorganizational relationships: Effects of embeddedness on a manufacturer's performance in procurement relationships.Administrative Science Quarterly,51(1),32-69.
  36. Hair, J. F.,Black, B. W. C.,Babin, J.,Anderson, R. E.,Thatam, R. L.(2006).Multivariate data analysis.Upper Saddle River, NJ:Pearson Prentice-Hall.
  37. Hamel, G.(1991).Competition for competence and inter-partner learning within international strategic alliances.Strategic Management Journal,12(1),83-103.
  38. Harbison, J. R.,Pekar, Jr. P.(1998).Smart alliances.San Francisco, CA:Jossey-Bass.
  39. Heide, J. B.(1994).Interorganizational governance in marketing channels.Journal of Marketing,58,71-85.
  40. Heide, J. B.,John, G.(1992).Do norms matter in marketing relationships?.Journal of Marketing,56(2),32-44.
  41. Heide, J. B.,John, G.(1990).Alliance in industrial purchasing: The determinants of joint action in buyer-supplier relationships.Journal of Marketing Research,27(1),24-36.
  42. Hermens, A.(2001).Knowledge exchange in strategic alliances: Learning in tension.Creativity and Innovation Management,10(3),187-200.
  43. Hill, C. W. L.(1990).Cooperation, opportunism, and the invisible hand: Implications for transaction cost theory.Academy of Management Review,15(3),500-513.
  44. Hladik, K. J.(1998).R&D and international joint ventures, in cooperative strategies in international business.Cooperative strategies in international business,Lexington, MA:
  45. Hoetker, G.,Mellewigt, T.(2009).Choice and performance of governance mechanisms: Matching alliance governance to asset type.Strategic Management Journal,30(10),1025-1044.
  46. Homburg, C.,Pflesser, C.(2000).A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes.Journal of Marketing Research,37(4),449-462.
  47. Inkpen, A.,Currall, S. C.(2004).The coevolution of trust, control, and learning in joint ventures.Organization Science,15(5),586-599.
  48. Jarillo, J.(1988).On strategic networks.Strategic Management Journal,9(1),31-41.
  49. Jarratt, D.(2004).Conceptualizing a relationship management capability.Marketing Theory,4(4),287-309.
  50. Johnson, J. L.,Sohi, R. S.,Grewal, R.(2004).The role of relational knowledge stores in interfirm partnering.Journal of Marketing,68(3),21-36.
  51. Jorde, T. M.,Teece, D. J.(1990).Innovation and cooperation: Implications for competition and antitrust.Journal of Economic Perspectives,4(3),75-96.
  52. Kale, P.,Singh, H.,Perlmutter, H.(2000).Learning and protection of proprietary assets in strategic alliances: Building relational capital.Strategic Management Journal,21(3),217-37.
  53. Kim, K.(1999).On determinants of joint action in industrial distributor-supplier relationships: Beyond economic efficiency.International Journal of Research in Marketing,16(3),217-236.
  54. Kim, S. M.,Mahoney, J. T.(2006).Mutual commitment to support exchange: Relation-specific IT system as a substitute for managerial hierarchy.Strategic Management Journal,27(2),401-423.
  55. Kim, T. Y.,Oh, H.,Swaminathan, A.(2006).Framing interorganizational network change: A network inertia perspective.Academy of Management Review,31(3),704-720.
  56. Kotabe, M.,Martin, X.,Domoto, H.(2003).Gaining from vertical partnerships: Knowledge transfer, relationship duration, and supplier performance improvement in the U.S. and Japanese automotive industries.Strategic Management Journal,24(4),293-316.
  57. Krishnan, R.,Martin, X.,Noorderhaven, N.(2006).When does trust matter to alliance performance?.Academy of Management Journal,49(5),894-917.
  58. Kumar, M. V. S.(2010).Differential gains between partners in joint ventures: Role of resource appropriation and private benefits.Organization Science,21(1),232-248.
  59. Lai, C. S.,Pai, D. C.,Yang, C. F.,Lin, H. J.(2009).The effects of market orientation on relationship learning and relationship performance in industrial marketing: The dyadic perspectives.Industry Marketing Management,38(2),166-172.
  60. Lam, A.(1997).Embedded firms, embedded knowledge: Problems of collaboration and knowledge transfer in global cooperative ventures.Organization Studies,18(6),973-996.
  61. Lane, P. J.,Lubatkin, M.(1998).Relative absorptive capacity and interorganizational learning.Strategic Management Journal,19(8),461-477.
  62. Larsson, R.,Bengtsson, L.,Henriksson, K.,Sparks, J.(1998).The interorganizational learning dilemma: Collective knowledge development in strategic alliances.Organization Science,9(3),285-305.
  63. Lavie, D.(2007).Alliance portfolios and firm performance: A study of value creation and appropriation in the U.S. software industry.Strategic Management Journal,28(12),1187-1212.
  64. Levinthal, D. A.,March, J. G.(1993).The myopia of learning.Strategic Management Journal,14(1),95-112.
  65. Lhuillery, S.,Pfister, E.(2009).R&D cooperation and failure in innovation projects: Empirical evidence from French CIS data.Research Policy,38(1),45-57.
  66. Li, J. J.,Poppo, L.,Zhou, K. Z.(2010).Relational mechanisms, formal contracts, and local knowledge acquistion by international subsidianries.Strategic Management Journal,31(4),349-370.
  67. Li, L. Y.(2006).Relationship learning at trade shows: Its antecedents and consequences.Industry Marketing Management,35(2),166-177.
  68. Lui, S. S.,Ngo, H. Y.(2012).Drivers and outcomes of long-term orientation in cooperative relationships.British Journal of Management,23(1),80-95.
  69. Luo, Y.(2007).A coopetition perspective of global competition.Journal of World Business,42(2),129-144.
  70. Mione, A.(2008).When entrepreneurship requires co-opetition: The need of norms to create a market.the 3rd Workshop on Coopetition Strategy of European Lnstitute for Advanced Studies in Management,Madrid, Spain:
  71. Mohr, J. J.,Sengupta, S.(2002).Managing the paradox of inter-firm learning: The role of governance mechanisms.Journal of Business and Industrial Marketing,17(4),282-301.
  72. Morgan, R. M.,Hunt, S. D.(1994).The commitment-trust theory of relationship marketing.Journal of Marketing,58(3),314-328.
  73. Muthusamy, S. K.,White, M. A.(2005).Learning and knowledge transfer in strategic alliances: A social exchange view.Organization Studies,26(3),415-441.
  74. Nahapiet, J.,Ghoshal, S.(1998).Social capital, intellectual capital, and the organizational advantage.Academy of Management Review,23(2),242-266.
  75. Nickerson, J.,Zenger, T.(2004).A knowledge-based theory of the firm: The problem-solving perspective.Organization Science,15(6),617-632.
  76. Nonaka, I.(1994).The knowledge-creating company.Havard Business Review,69,96-104.
  77. Noordhoff, C. S.,Kyriakopoulos, K.,Moorman, C.,Pauwels, P., Dellaert, B. G.C.(2011).The bright side and dark side of embedded ties in business-to business innovation.Journal of Marketing,75,34-52.
  78. Nooteboom, B.(2000).Learning by interaction: Absorptive capacity, cognitive distance and governance.Journal of Management and Governance,4(1),69-92.
  79. Park, S. H.,Russo, M. V.(1996).When competition eclipses cooperation: An event history analysis of joint venture failure.Management Science,42(6),875-890.
  80. Penrose, E.(2009).The theory of the growth of the firm.New York, NY:Oxford University Press.
  81. Podsakoff, P. M.,MacKenzie, S. B.,Lee, J. Y.,Podsakoff, N. P.(2003).Common method biases in behavioral research: A critical review of the literature and recommended remedies.Journal of Applied Psychology,88(5),879-903.
  82. Podsakoff, P. M.,Organ, D.(1986).Self-reports in organizational research: Problems and prospects.Journal of Management,12(4),531-544.
  83. Poppo, L.,Zhou, K. Z.,Ryu, S.(2008).Alternative origins to interorganizational trust: An interdependence perspective on the shadow of the past and the shadow of the future.Organization Science,19(1),39-55.
  84. Pressey, A.,Tzokas, N.(2004).Lighting up the "dark side" of international export/import relationships: Evidence from UK exporters.Management Decision,42(5),694-708.
  85. Rindfleisch, A.,Moorman, C.(2001).The acquisition and utilization of information in new product alliances: A strength-of-ties perspective.Journal of Marketing,65(2),1-18.
  86. Ritala, P.(2012).Coopetition strategy: What is it successful? Empirical evidence on innovation and market performance.British Journal of Management,23(3),307-324.
  87. Ritala, P.,Hurmelinna-Laukkanen, P.(2009).What's in it for me? Creating and appropriating value in innovation-related coopetition.Technovation,29(12),819-828.
  88. Rothaermel, F. T.,Alexandre, M. T.(2009).Ambidexterity in technology sourcing: The moderating role of absorptive capacity.Organization Science,20(4),759-780.
  89. Selnes, F.,Sallis, J.(2003).Promoting relationship learning.Journal of Marketing,67(3),80-95.
  90. Selnes, F.,Sallis, J.(1999).Relationship learning with key customers.Cambridge, MA:Marketing Science Institute.
  91. Strati, A.(1998).(Mis)understanding cognition in organization studies.Scandinavian Journal of Management,14(4),309-329.
  92. Tsang, E. W. K.(2002).Acquiring knowledge by foreign partners from international joint ventures in a transition economy: Learning-by-doing and learning myopia.Strategic Management Journal,23(5),835-854.
  93. Williamson, O. E.(1983).Credible commitments: Using hostages to support exchange.American Economic Review,73(4),519-540.
  94. Williamson, O. E.(2005).The economics of governance.American Economics Review,95(2),1-18.
  95. Wu, J.(2012).Technological collaboration in product innovation: The role of market competition and sectoral technological intensity.Research Policy,41(2),489-496.
  96. Young, G.,Sapienza, H.,Baumer, D.(2003).The influence of flexibility in buyer-seller relationships on the productivity of knowledge.Journal of Business Research,56(6),443-451.
  97. Young-Ybarra, C.,Wiersema, M.(1999).Strategic flexibility in information technology alliances: The influence of transaction cost economics and social exchange theory.Organization Science,10(4),439-459.
  98. Zaheer, A.,Venkatraman, N.(1995).Relational governance as an interorganizational strategy: An empirical test of the role of trust in economic exchange.Strategic Management Journal,16(5),373-392.
被引用次数
  1. 蔡育唐,劉松達,張鐘賓,李晶,朱懿千(2019)。不同競合關係中目標組織對其競合組織的影響:以行政院農委會林務局自然教育中心為例。環境教育研究,15(1),1-52。