题名

平面報紙再現原住民出現頻率、報導重要性、報導偏向與形象分析研究

并列篇名

The presentations of aboriginal people on Taiwanese Newspaper: Frequency, importance, bias, and image

作者

連淑錦(Shu-Chin Lien)

关键词

報紙 ; 原住民 ; 再現 ; 刻板印象 ; newspaper ; aboriginal people ; representation ; stereotype

期刊名称

中華印刷科技年報

卷期/出版年月

2018(2018 / 04 / 01)

页次

3 - 15

内容语文

繁體中文

中文摘要

本研究以內容分析法針對中國時報、聯合報、蘋果日報、自由時報中的原住民相關新聞進行量化分析;再以主題分析針對新聞內容進行原住民刻板印象反覆出現的主題進行質化分析。研究發現,雖然量化取向的內容分析結果顯示,報紙中的原住民形象似乎逐漸由負面轉向正面的描繪;但主題分析的資料後發現,原住民相關新聞報導內容仍然隱藏著以漢文化為思維的族群偏見或刻板印象。報紙對於原住民的報導內容仍嫌狹隘,只是刻板的將原住民傳統歌舞或祭典瑣碎化成商業活動的陪襯角色外,報紙也將原住民經濟上的困頓以二元對立的方式,將原住民塑造成「等待悲憐的原住民」和「成功的原住民」兩種典型。

英文摘要

The present study used content analysis and thematic analysis to gain the patterns and recurring themes of representation of aborigines on newspapers. Content analysis indicated that the image of aboriginal people was positively portrayed in comparison with past studies; but thematic analysis revealed that the news content was still hidden with the Han perspectives to report aboriginal people, in term of ethic prejudice or stereotypes. The aboriginal dances and traditional ritual ceremonies were trivialized to a minor part of commercial activities. Newspaper also stereotypically categorized aborigines' economic hardships into two types: waiting to rescue and successful aborigine.

主题分类 工程學 > 工程學總論
社會科學 > 傳播學
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