傳統剪紙壽字轉換文化產品設計之模式

The Model of Transferring the Traditional Paper-cut Shou (壽) Character into Cultural Product Design

張子強(Tzu-Chiang Chang)

傳統剪紙 ； 剪紙壽字 ； 轉換屬性 ； 設計模式 ； Traditional Papercutting ； Paper-cut Shou (壽) ； Transfer Attribute ； Design Model

中華印刷科技年報

2021（2021 / 05 / 01）

381 - 393

繁體中文

中國傳統剪紙的文化內容，深受哲學思想的影響，在文字與圖案的結合下，形成一種獨特的藝術風格與形式，但是作為一個現代藝術及設計趨勢和主題來說，它應該被更多元及寬廣的創新與應用。為此，如何在現代設計應用中，提取文化內涵要素，提昇產品附加價值，使其更有意義與有價值，此為動機所在。而研究方法為文獻分析法，藉由相關文獻分析之歸納與整合，具體而完整的建立「剪紙壽字轉換文化加值設計模式圖」；其目的，乃確立剪紙為設計目標，擬定壽字為對象，藉此提取文化內涵要素，進而以文化屬性為轉換步驟，產品設計模式程序為應用，賦予文化加值產品設計為結果，最後將此經驗，轉換成未來知識應用的成果。研究結果發現：傳統剪紙「壽」字在設計模式的因果關係且邏輯性的步驟導引下，依據產品外在的外觀、中間的行為和內在的心理三個層次屬性之規劃，將可逐步提取文化內涵要素，順利轉換出文化加值設計之產品。這個設計模式應用結果的貢獻，除了可以使文化深植於產品內容之外，也將使得設計有所依據，創作有所內涵，而這些面向的整合與應用，將使未來產品的設計更加創新與有意義。

The cultural content of traditional Chinese papercutting is profoundly influenced by philosophical thinking. The combination of text and patterns creates a unique art style and form. However, as a modern art as well as design trend and theme, it should have more diverse and a wider range of innovation and applications. In view of this, the motivation lies in how to extract cultural connotation elements from modern design applications to add value to a product and make it more meaningful and valuable. The research method is the literature analysis method. By generalizing and integrating relevant literature analyses, the ＂model of transferring the paper-cut Shou character into cultural valueadded design＂ was concretely and comprehensively established. The purpose is to validate papercutting as the design objective and set the Shou character as the object, in order to extract the cultural connotation element and further set the cultural attribute as a transfer step; the product design model procedure is used as an application, and the given cultural value-added product design is the result. Finally, the experience was transferred into future knowledge application results. The research results show: with the causal relationship between the traditional papercut ＂Shou＂ character and the design model as well as the guide by the logical steps, and based on product planning in three levels: appearance (outer); behavior (mid); and psychology (inner), the cultural connotation elements can be gradually extracted to smoothly transfer into cultural value-added product design. The contribution of the design model application results will not only deeply implant culture into product content, but will also be the basis of the design and give connotation to the creation. The integration and application of these aspects will bring about more innovative and meaningful future product design.

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