英文摘要
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The design of infographics usually has more pictures and less text, and uses visual design to convert complex data into charts. The process must include three elements: data, core concepts, and forms of expression. Designers and readers need to have a certain degree of cognition on the information data for designing easy-to-read infographics. This research focuses on business infographics. It sorts out, summarizes and constructs the "design cognitive model of business infographics" from the literature. In the process of visual design of infographics, it can be based on the technical level of visual elements and the semantic level of the inherent meaning, effective level of emotional connection and other design stages, to find out the reader's cognition of the infographic design direction, and focus on the "management" of the company's current situation and future "decisions", inspiring readers to think about the value of infographics, and further improve the operating efficiency of the company's organization, and quickly grasp the market business opportunities.
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