觀光客之遊憩涉入、目的地意象與地方依附關係之研究

A Study of the Relationships among Recreation Involvement, Destination Image and Place Attachment

10.29503/RLSH.201206.0013

蔡智欣(Chih-Hsin Tsai)；黃志成(Chih-Cheng Huang)；卓庭宜(Ting-Yi Juo)

遊憩涉入 ； 目的地意象 ； 地方依附 ； recreation involvement ； destination image ； place attachment

休閒運動健康評論

3卷2期（2012 / 06 / 01）

232 - 257

繁體中文

本研究旨在探討遊憩涉入、目的地意象與地方依附三者間之因果關係，研究對象以九份老街之遊客為主，採用便利抽樣法加以調查，取得350份有效問卷。問卷所得資料以SPSS 12.0進行敘述性統計分析、信度分析、探索性因素分析、皮爾森相關分析、迴歸分析。受測者以21-30歲女性、學歷為大學或大專、職業是學生、居住地北部、旅遊停留時間2.5個小時內、交通時間以2小時以內多、至今造訪九份次數為4次以上居多。研究結果顯示，遊憩涉入與目的地意象及地方依附之間，均有部份呈顯著正相關，而具有因果關係。

The study aimed to investigate the relationships among recreation involvement, destination image, and place attachment. For this purpose, tourists visiting JiouFen Street were selected to be the subjects using convenience sampling. After a total of 350 valid questionnaires were received, descriptive statistic, reliability analysis, exploratory factor analysis, Pearson correlation analysis, and regression analysis were adopted to analyze the data. Demographic data analysis showed that the majority of the tourists visiting JiouFen Street were females aged between 21-30, holding a bachelor's/associate degree or in an undergraduate program, and residing in northern Taiwan. Most of them had visited JiouFen over four times. The average duration of their stay in JiouFen was 2.5 hours, the average expenditure NT$1,001 to NT$1,500, and the average transportation time 2 hours. The study results suggest that there exist significantly positive cause and effect relationships among recreational involvement, destination image and place attachment.

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