臺南全國身心障礙運動會運動觀光客行為意圖之研究

A Study on BehavioralIntention of Sport Tourist for the National Disabled Games in Tainan

吳政隆(Cheng-Lung Wu)；何篤光(Tu-Kuang Ho)

運動觀光 ； 全國身心障礙運動會 ； 計畫行為理論 ； sport tourism ； National Disabled Game ； theory of planned behavior

休閒運動健康評論

6卷1期（2015 / 06 / 30）

15 - 29

繁體中文

本研究主要之目的是探討台南全國身心障礙運動會運動觀光客之行為意圖。以103年台南「全國身心障礙國民運動會」運動觀光客為研究對象，採立意抽樣方式抽取260位全國身心障礙國民運動會現場運動觀光客為研究樣本，總計回收260份，回收率達100%；而有效問卷數量為230份，有效問卷達88.5%。資料處理以AMOS19.0進行資料分析。研究結果顯示：一、主觀規範對行為意圖有顯著正向影響。二、態度對行為意圖有顯著正向影響。三、認知行為對行為意圖有顯著正向影響。

The main purpose of this study was to investigate the behavioral intention of sport tourists for the 2014 National Disabled Games in Tainanas the research object. Purposive sampling approach was employed and a total of 260 questionnaires were distributedwith a 100% rate of return. The 230 valid questionnaires were obtained with valid rate was 88.5%. The data were analyzed by using AMOS19.0.The findings show that: (1) subject norm has a significantly positive influence on behavioral intention; (2) attitudehas a significantly positive influence on behavioral intention; and (3) cognitive behavior has a significantly positive influence on behavioral intention.

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