题名

線上觀賞運動賽事直播之心流探討

并列篇名

A Review on Flow of Online Sports Watching Live Streaming

DOI

10.29503/RLSH.202309_12(2).0009

作者

張珈瑋(Jia-Wei Chang)；林怡秀(Yi-Hsiu Lin)

关键词

沉浸式體驗 ； 運動實況轉播 ； 虛擬實境 ； Flow theory ； sports event ； live broadcasting

期刊名称

休閒運動健康評論

卷期/出版年月

12卷2期（2023 / 09 / 30）

页次

123 - 138

内容语文

繁體中文;英文
中文摘要

本研究主要目的為探究心流於線上觀賞運動賽事直播的角色與重要性，以文獻回顧的方式探討線上觀賞運動賽事直播現況，近一步統整促發心流的關鍵影響因素，本篇亦對新興科技虛擬實境（Virtual Reality, VR）與運動賽事的結合進行探討，了解到心流與VR的結合，扮演著促使心流產生的重要媒介，其中「遠距臨場感」為關鍵因素。本研究發現欲提高運動迷線上心流體驗之要件，分別為視覺效果以及社交互動，增進轉播畫質與線上互動為提高心流的方法，進而影響到觀眾享樂感、幸福感、忠誠度與持續參與。此外，社交臨場感亦被認為可增進心流的產生，視覺與互動的結合剛好滿足社交臨場感之特性，未來可利用社交臨場感來探討線上觀賞運動賽事直播之心流體驗，並應用新興科技提供多元線上觀賽體驗，更加促使心流的發生，平台經營者亦可藉由提高畫質與增進互動性等服務提供，來增進心流，帶來的正向效果，以利未來線上運動賽事直播平台的經營與運動賽事的推廣。
英文摘要

The main purpose of this study is to explore the role and importance of flow in online sports watching live streaming, discuss the current situation of online sports watching live streaming by literature review, and further integrate the key and effect factors that promote flow. This article also discusses the combination of emerging technology Virtual Reality (VR) with sports events. Understanding that the combination of flow and VR plays an important role in promoting flow, one of the key factor is "telepresence". This study found that the elements to improve the online flow experience of sports fans are visual effects and social interaction. Improving the broadcast quality and online interaction is one of the methods to achieve flow, which in turn affects the audience's sense of enjoyment, well-being, loyalty, and continued engagement. In addition, social presence can also enhance the generation of flow. The combination of vision and interaction had just satisfied the characteristics of social presence. Furthermore, social presence can be used to explore the flow experience of online sports watching live streaming in future research, and new technologies can be used to provide diverse experience of online sports watching live streaming further promotes the occurrence of flow. Online sports platform operators can also improve the positive effect of flow by providing services such as improving the quality to high definition and enhancing interactivity, to benefit the future operation of online sports live broadcast platform and promotion of sports events.
主题分类 社會科學 > 體育學
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