彰化三春老樹休閒農場遊客休閒滿意與重遊意願之研究

A Study of Visitors' Leisure Satisfaction and Revisit Desire in the San-Chuen-Lau-Shuh Leisure Farm

10.29463/2008chanye.200804.0062

劉泳倫(Yung-Lun Liu)；黃名敬(Ming-Jing Huang)；許唯瑩(Wei-Ying Hsu)

休閒 ； 休閒滿意 ； 休閒農場 ； leisure ； leisure satisfaction ； leisure farm

運動休閒產業管理學術研討會論文集

2期（2008 / 04 / 01）

62 - 71

繁體中文

本研究目的在探討三春老樹休閒農場遊客休閒滿意、重遊意願及其差異情形；以三春老樹休閒農場遊客為對象，共發出386份問卷，得到有效問卷356份，以描述性統計、因素分析、獨立樣本t檢定、單因子變異數分析及卡方考驗進行統 計分析。研究結果發現： 一、遊客滿意度經由因素分析得到心理因素、服務品質、景觀設施、導覽活動及體驗活動等5個因素。 二、到訪遊客，以中部地區、未婚的、年輕學生居多，且女性多於男性。 三、主要的休閒滿意為放鬆心情紓解壓力、親近大自然及增進與家人親子關係。 四、不同背景變項在滿意度並無顯著差異。 五、遊客有很高的重遊意願。 六、不同背景變項婚姻及居住地在重遊意願存有顯著差異。 七、整體遊客滿意度屬於中上程度。 本研究除對所得結果提出解釋外，並對研究結果的應用加以討論，同時對相 關單位提出一些建議。

This study is taking for visitors leisure satisfaction and revisit desire with its diversity situation in the San-Chuen-Lau-Shuh leisure farm. Visitors as an object, total 386 questionnaires were distribute, and 356 effective questionnaires were collected. After study with the descriptive statistics, factor analysis, t-test, one-way ANOVA and chi-square analysis were utilized for data analysis. The results are as follows: 一、Degree of tourist satisfaction obtains the Psychological factor, The Service quality, the Landscape facility, the Guide cicerone and Experience active total in five factors. 二、The visitors, residents on the local area, unmarried, the young student is in the majority, also the female is more than the male. 三、Main leisure satisfaction for relaxes to relieve the pressure, to be intimate with the nature and promotes with the family member relationship. 四、The different background variably and not reveals the difference to the degree of satisfaction. 五、The tourist customer highly wish to have revisit desire. 六、The varied demographic variables and the revisit desire on marriage and inhabited appeared difference of significance. 七、The overall tourist degree of satisfaction belongs to upper on middling degree. The explanations of the findings were offered and the applications of the study were discussed. Finally, some suggestions for related organization were provided.