職棒現場觀賽球迷旅遊需求與旅遊阻礙之研究

10.29938/TWTOURISM.200805.0214

林佳蓉(Chia-Rong Lin)

旅遊需求 ； 旅遊阻礙 ； travel needs ； travel constraint

臺灣地方鄉鎮觀光產業發展與前瞻學術研討會論文集

2008年度（2008 / 05 / 01）

214 - 228

繁體中文

本研究主要目的爲探討職棒現場觀賞球迷之旅遊需求與旅遊阻礙，以在台北縣市職棒觀賞球迷爲研究對象，透過問卷調查方式進行，總計發出問卷450份，回收有效問卷377份，有效回收率爲83.8%，以spss12.0套裝軟體進行統計分析，包括敘述性統計、信度分析、因素分析，卡方檢定，獨立樣本t檢定、以及單因子變異數等進行資料分析，研究結果如下：。 一、受訪球迷對到外縣市觀看球賽的旅遊需求比到國外觀賞球賽的旅遊需求比例較高，且多數人是選擇由旅行社提供之團體旅遊方式。 二、球迷的旅遊阻礙方面，顯示在個人身心狀況的阻礙感受最爲強烈，其次依序爲工作結構、內在情緒、外在環境、 最低的旅遊阻礙爲包容能力。 三、球迷到外縣市觀賽的旅遊需求與身心狀況、對環境的包容能力、工作結構及整體旅遊阻礙有顯著相關；球迷到國外觀賽的旅遊需求則與個人內在情緒、身心狀況、對周遭事務包容能力、外在環境及整體旅遊阻礙有顯著相關。

The purpose of the study was to investigate the outbound travel needs and constraints of the on-site baseball fans. Data were collected on-site baseball fans and used a self-administered questionnaire. A stratified convenience sampling of 450 was drawn for the survey and the valid sample size was 377, the response rate was 83.8%. Data was analyzed by descriptive statistics, factor analysis, chi-square test, t-test, one-way ANOVA and Spearman correlation. The outcome summarized as follows: 1. To compare the travel needs that go to outside city to watch a ball game for fan is higher than outbound tour for ball games, and the majority choice is the GIT tour provided by the travel agency. 2. There are five major constraints of on-site baseball fans, including personal mind and body condition is a mightiness most, and the others are work structure、emotion、environment and the lowest is endurance ability 3. Personal mind and body condition, endurance ability, work structure, outbound travel constraint is significantly related to the outside city tour needs. Emotion, personal mind, endurance ability, environment and outbound travel constraint is significantly related to outbound travel constraints.