【論文摘要】An Investigation of Three-part Tariff Pricing Strategies on Electric Scooter Sharing Systems

10.29893/NCUTMAN.201811.0020

Shan-Fei Wu；Shi-Woei Lin；Elok Pitaloka

Electric scooter sharing system ； Three-part pricing ； Price mechanism ； Nonlinear pricing

管理學術研討會

第十六屆（2018 / 11 / 01）

108 - 108

英文

A shared electric scooter system, an alternative to sharing bicycle systems for solving the last mile problem of modern transportation systems, can help solving problems of traffic congestion, air pollution, riding distance and restriction of topography. However, many factors (e.g., rental price, amount of electricity, or the purpose of usage) may affect a consumer's decision when deciding whether to use a sharing e-scooter as well as the utilization and performance of a sharing system. This study investigates the design three-part tariffs, pricing plans that are widely used in transportation or telecommunications industries, for e-scooter sharing systems. In particular, this study used an analytical model to derive the optimal single three-part tariff under specific conditions, and explored the impact of exogenous variables on pricing decisions through comparative statics. Numerical analyses were also conducted by using a mathematical programming model to compare three pricing structures: menu of three-part pricing, single three-part pricing and flat rate. This study identified key factors affecting the performance of different pricing structures. Guidelines were also derived for determining the best timing of the use of different pricing structures.