中國大陸運動休閒市場結構分析與運動用品製造商成長策略之研究：以聯欣公司為例

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doi:10.6342/NTU201700057

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中国大陆运动休闲市场结构分析与运动用品制造商成长策略之研究：以联欣公司为例

China Sports & Leisure Market Structure Analysis and The Sporting Goods Manufacturer's Growth Strategy Study:using Triple Power Sports Ind. Inc. as an example

谢超 , 硕士　　导师：赵义隆　　

繁体中文 DOI： 10.6342/NTU201700057

运动休闲产业；钻石模型理论；六力分析；价值网分析；事业规划； sports and leisure industry ； the diamond model ； six forces analysis ； value net analysis and business planning

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摘要 │ 参考文献 (18) │ 国际计量

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Through a secondary listing failures & a big fire on April 1st , 2010 ( Fool's day )
Factory burned down , while our big customer requested to share our company's core process & patent with our competitors in China. Our ten years hardness was totally de-stroyed. Three years ago, I came to National Taiwan University’s EMBA to find my last possible redemption.

Sports and leisure industries in 21st century has become a global concerne, one of the most important industries, even affect the overall situation in the development of the country. Relative to the development of the Chinese domestic market, due to political instability in the world, economic downturn, for export manufacturers using China as the main production base, is undoubtedly the economic winter, in addition by the Main-land population ageing, Labor cost increase, the past advantage has gone, In future, we’ll see if China can use local advantage in conjunction with existing customers to create win-win opportunities in the Chinese market ?

Therefore, this study will be on China's sports and leisure industry characteristics, using diamond theory to analyze future development plans and trends, identify the industrial competitiveness and to develop strategy and then through Six analysis Value Net Model to do supply chain analysis of China's sports industry market, review how sports and leisure industry development in China. Finally find that Triple Power Sports Products Inc. who is deep plowing in China's sports industry – match the Diamond model theory & Six analysis to determine its proper development strategy & business plan.

To sum up, Triple Power's growth strategy, including : 1.) using edge superiority strategies to expand the business; 2.) To develop a strategic alliance to promote indus-trial upgrading; 3) The establishment of the knowledge factory;4) transformation of marketing ( brand agent ); 5) self-brand established, through 5 strategies to achieve the development direction ; In career planning, based on the difference of individual busi-ness properties ( Distinguish OEM/ODM customers ), strengthen its technology and quality control, strengthening innovation in developing energy, and B2C (business to customer) and M2C (Manufacturers to Consumer) Opportunities for transformation, or through strategic alliances with competitors, using new opportunities of economic re-structuring in China, to create different business models.

参考文献 ( 18 ) 〈TOP〉

9. 价值网络(Value Net Analysis )模型/ Brandenburger& Nalebuff (1996)
连结：
2. Meek, A. (1997). An estimate of the size and supported economic activity of the sports industry in the United States. Sport Marketing Quarterly, 6(4), 15–21.
连结：
3. Pitts, B.G., Fielding, L.W., & Miller, L.K. (1994). Industry segmentation theory
连结：
Marketing Quarterly, 3(1), 15-24.
连结：
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使用DOI作为永久连结

引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。